This is a YouTube video titled "Exact steps to get more work from your network." It contains a monologue or presentation from August 17, 2024, providing strategic advice on client management and business growth prioritization, focusing on how to engage clients effectively by telling impactful transformation stories rather than just showcasing deliverables.
All the clients that you're currently working with, put them in list in a spreadsheet, make another tab and put all the clients you've worked with in the past and then determine which of these companies are in a growth stage, and that's what we'll prioritize them by. How do we find out if they're in a growth stage? You could start by going to their careers pages. Are they hiring? And then create a very specific presentation that you are contacting these people and saying, hey, as part of being one of our clients, we do this capabilities check in. And so I'd love to just get 15 minutes of your time because I want to walk you through some recent work and some recent projects that we've done and then also ask you a couple of questions about how your current work is going. You don't do your typical case studies, like, here's an app you've got to go through and you've got to change the narrative to, well, this company was losing money and we did a thing that helped them make money. What doesn't matter is the deliverable. What matters is the story about how you transformed a business. Because then what people will do is say, oh, I have that problem, or I know somebody who has a problem like that.
