A talk on why content creators should prioritize making good work before worrying about SEO. The speaker references Gary Vaynerchuk's tactical approach and argues that quality comes first, optimization second.
Two things I would say, like, if you're gonna walk away from this conversation. One, do not, under any circumstances, hyper focus on search engine optimization. If you haven't already got good at creating content in the first place. That is like trying to land a kick flip before you can pump a skateboard. Okay? There's nothing to optimize if you haven't created it yet. So just get really good at putting content out there. If you're sitting over there saying, which keyword should I be optimizing for? And you haven't even written a blog post yet, you're losing already. So, like, just get used to creating the content first. Then you can focus on making it better, then you can focus on optimizing it. All right? You gotta remember, Google wants people to find the good content. Like, that is a thing. Okay? So optimize, you know, all you want. Just don't let that get in the way of you actually creating the content in the first place. Now, in terms of, like, what content should we create and maybe what's like a simple mindset that we can follow? Say what you want about Gary Vaynerchuk, but he actually had, like, a really. He's a really great tactical thinker when it comes down to this. And I remember watching a little interview he did with someone where there was like a. It was some service company that kind of walked up and asked him, like, where should we get started with content? And he said, like, one of the best things I think I've. I've ever heard when it comes to just having like a mindset of what content you should create, he said, I would be creating every sort of piece of content that I could to get that person not to hire me. Right. Essentially give away all your secrets, educate people.
