Max and Speaker B discuss how focusing on customer delight drives word-of-mouth sales and builds trust. They argue that moving beyond awareness and engagement to create moments that surprise and impress customers turns them into advocates who sell for you.
Max, I'm so glad that you unpacked that it's not a Kumbaya moment, because.
It is really.
The most important. And while.
Two actors.
Have been stealing.
The show, Traffic.
Awareness and Convert Engage.
Delight.
Is actually.
The actor.
That everybody should be paying attention to.
Because I.
Bet I would. I'm not a betting man. Well, actually I am when I get on a cruise ship I like. But anyway, not why we're here, not why we're here. But if I was a betting man, because that's how the saying goes. If you were tracking your word of mouth sales.
Process, I bet it's faster.
I bet it's easier, and I bet you close more of them because you've already won.
With the trust, because it.
Was other people talking about you. But.
