This is a YouTube video titled "Focusing on growth? There's a different way." containing a monologue from March 13, 2024, where a single speaker shares advice for agency operators about the benefits of slow and steady growth, reflecting on personal experiences and lessons learned about sustainable business practices.
What's your number one tip for agency operators? My number one tip is it's fine to grow very slowly and steadily. Occasionally, I would compare what I had built with my agency to some other people where, like, they'd shot way up and gotten enormous, or they had these super impressive clients, or Shopify was calling on them to do all this stuff with them. I'm like, hey, they've only been around for a couple years. I've been doing this forever. And then I would feel like, maybe I'm doing this wrong. But then these other businesses did not make it through the pandemic. So some of them went into debt. Some of them had to fire their team. It just didn't work out for them. So I feel better now just about very slowly and steadily doing what we do and trying to serve our clients. And quite a few years ago, I definitely was at the mindset when I first started hiring people. Like, I'm going to grow this business. How can we get bigger? Let's add more teams and get more clients. But now I just like to think, like, if we are growing, if we're hiring somebody or adding onto the team, I only want to do it if it's serving our clients in some way or serving us in some way, and not just for the sake of growth.
