George B. ThomasYour Human-Centric Business Growth Coah on Leadership, Marketing, Sales, and HubSpot Strategies

Go into the details of how long tasks take.

Name: Go into the details of how long tasks take.
Uploaded: 2024-05-17T12:00:27+00:00
Duration: 53 s
Channel: George B. Thomas
Description: This content was created by George B. Thomas. This content was uploaded by George B. Thomas. This is a YouTube video titled "Go into the details of how…

17 May 2024 · 1 min

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This content was created by George B. Thomas. This content was uploaded by George B. Thomas. This is a YouTube video titled "Go into the details of how long tasks take." (created 2024-05-17T12:00:27+00:00). The excerpt is a single-speaker advisory segment about operations work—explaining that being organized isn’t enough, and ops people must deeply understand creative team workflows (e.g., designers and copywriters) to estimate task durations, allocate workload, and balance speed versus necessary depth of research. The speaker discusses practical examples like estimating time for email template design and copy research to decide when to push for faster turnaround or allow more time for thorough work.

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The key to success in an operations role. There are a lot of organized people out there, so being organized is not going to cut it. I think you have to have a deep understanding of what the creative team does and how they function just as individual people. What are the steps that a designer takes when they are designing an email template? Like, if you don't know those steps, even though I'm not a designer, I need to know what the designer is doing so that I can create a workload around their project. What if you have a copywriter that says, I need two hours for research? And you know in the back of your head you're like, I know that you could find this information in 30 minutes. We don't have the luxury of giving you two hours for this. Like, this needs to be a faster thing. Or you say you're getting too much information. Like, I know that you can get the details that you need in 30 minutes. We don't need to spend so much time. Or you could say, I don't want you to cut corners. I know that this is going to take more like four or five hours to research because you need to, like, really become an expert on this, whatever the topic is.