Two speakers walk through integrating Google Tag Manager with HubSpot CMS to track website activity and collect marketing data without writing code. You can set up conversion tracking, monitor user behavior, and send data to other tools through GTM's interface.
I have to ask, are you using Google Tag Manager in unison with your HubSpot CMS or heck, to be honest, any CMS you might be using. If not, stick around because I'm going to share what I've learned while implementing Google Tag Manager for my personal site and others. Hey, you know what time it is. First off, if you don't know what Google Tag Manager is, it's a free tracking tool and management platform that allows you to add marketing tags or snippets of code for to your website to track and collect marketing data. And let's be honest, probably sales data too. It allows users to easily implement GTM tags without modifying the code while improving the amount and type of information gathered. This might be for things like Google Analytics, Lucky Orange, or any other tools you want to work with your website. Google Tag Manager is an extremely useful tool and is totally free to use power at your fingertips for a low budget price. Some benefits of using Google Tag Manager are that it enables faster page loading speeds. Google Tag Manager is set up so that tags are fired asynchronously rather than synchronously. This means that each tag is deployed as soon as it loads instead of waiting for every tag to load before firing. This eliminates the risk of one tag with a slow loading speed hindering the rest of your tags from deploying. Google Tag Manager also allows you to have all your tags in one spot, simplifying well your life. Since all GTM tracking code is controlled in one area rather than created and managed on different platforms. Google Tag Manager simplifies and improves the entire process of using tags. Being able to create and view all the deployed tags on one simple interface eliminates repetition and potential errors. Instead, it greatly improves efficiency. One of the best and last benefits I'll talk about in this video is it does not require coding knowledge. That's right. Google Tag Manager allows you to implement tags without extensive knowledge of coding. The user friendly interface allows you to edit, remove or add GTM tracking codes without the assistance of of a web developer. Although it's really nice if you do have one. How do you integrate Google tag manager with HubSpot? Well, never fear, it's actually really simple. So let's take a look and get in to the good stuff.
Now that you're in HubSpot, what we're first going to do is head over to the settings gear over here on the right hand side. After we get to Settings, we're actually going to go down to Website and then we're going to go to Pages. Now, the first part of this, adding Google tag manager to HubSpot that we're going to talk about is actually integrating with Google Tag Manager. Now, in this case, what you're looking for is your Google Tag Manager id and you're going to make sure that this is checked and that your ID is in this spot. So that's kind of step one. Now, if you're looking for your Google Tag Manager id, usually in gtm, it's on the right hand side of the actual space that you've added your tags. Again, if you need help with that, you can probably search Google and find out how to find your Google Tag Manager ID. But in HubSpot, this is where you're going to put it. The second part of this though is you're going to have two different scripts that you're going to be able to copy and paste from Google Tag Manager. So what you're going to do, the first script that you can copy on Google Tag Manager you're going to put in Site header HTML and the second code that you can copy you're going to put in site footer HTML. Now I will put a link in the description below to actual HubSpot knowledge article that walks you through this. But honestly, once you put these two pieces of information in place, once you get your Google Tag Manager ID in place, you are good to go.
So now that you know the benefits and you know how to integrate Google tag manager with HubSpot, the last thing to do is hop to it. In other words, it's time for you to execute on the education you just received. If you have any questions about HubSpot, make sure you use our free HubSpot answers page link located below. If you got value from this video, click make sure you give it a like or share it with a friend. And of course, until we chat about another HubSpot tool tip or trick, make sure you're being a happy, helpful, humble human. And to keep learning, watch this video right here.
