This is a YouTube video titled "Have you mastered how to RESONATE? 🤔#shorts" containing a monologue or talk from June 23, 2023, discussing the difference between creating content and creating connection, emphasizing the importance of resonance over reach in communication and content creation.
And so is your underlying thesis that we have a better intuition for what matters to people than them getting lost and following best practices or how do you connect those two ideas? I think. I mean, this is happening in the world right now. There's a very bright line dividing types of communicators, content creators. On the one hand, you have people who think the job is to create content, and on the other, you have the people who know the job is to create connection. And I want more people to be on that side. The content is for connection. You know, it's not about 10xing your volume 10x the speed. It's about creating things that have an impact. And so we're getting so obsessed with being visible that we've forgotten the job is to be memorable. Like reach is how many see it, but resonance is how much they care. And no amount of reach guarantees that people will care. Like we. We need to master this discrete skill, which is to resonate with others. Because when we resonate with others, they take actions.
