George B. Thomas explains how leaders can build teams where people actually care about their work. He draws on his own experience as a solopreneur and leader to show what intentionality looks like in practice, and why understanding what drives each person matters more than generic motivation tactics.
What I want leaders to really hear is passion and purpose don't just magically appear. You can't be inside of an organization and wake up one day and be like, oh, my team is fully aligned and energized. They must have purpose and passion. Like, it's not going to work that way. As leaders, it takes intentionality, and I mean real work. To create the kind of culture where passion can thrive and purpose is in individual humans feels personal. You might be like, george, this sounds great, but how do I actually do it? I've gone through this journey. I've been an individual human. I've been an employee. You know, I went out to solopreneur. I then started a business. I then built a team. And so there's things that, because of who I am and how life has built me and now inside of what you could even call multiple organizations, like, there's some things that I want to talk about here. You've got to get as a leader, when it's trying to get passion and purpose into your teams, you've got to get curious about what drives you, drives your teams, what drives the humans. Passion isn't something you can impose. It's something that you discover. Or then as a leader, it's, how do I help them discover this?
