How to Build UTM Tracking URLs in HubSpot | Step-by-Step Guide

If you've been around for a while in the whole marketing attribution game, you will know or have heard of UTM parameters. What are they? Basically, they're tags that are added to your URL or to your link so that you can actually track your marketing efforts better. In this video, I'm going to show you how to actually implement UTM parameters inside of HubSpot without the need of you having to use other free tools that can actually lead to mistakes in the implementation of UTM parameters. Check it out.

So in order for us to create a tracking URL, we'll go to the settings icon right here at the top right corner and then we'll scroll all the way down where it says tracking and analytics and then we'll choose tracking URLs. In here is we're going to create a tracking URL for our Super Admin training page. So I'm just going to hit create tracking URL and then I'm going to copy and paste the Super Admin training page. Right. The UTM campaign. I'll just call it. Let me see if we have. Yep, Super Admin training right there and then the source of it. Right. This, this will be important because we'll know for sure the attribution of the main source. Right. So in this case I actually want to choose maybe organic social and then I will select a social network. Let me actually look for Facebook. There we go. And then in here we. We don't need really a term or a UTM content for the moment, but let's just say that we like it this way. And I'll just click on Create. Now I'm actually ready to use this particular URL and you can see if I copy the tracking URL and go over here to another tab and paste it in. So this is the actual page, but I'm just going to paste in the UTM or the tracking URL and you will see that something different happen. Nothing different happened on the page, but something very different happened on the URL. You will see it now. It is Super Admin training and it's got that UTM campaign, Super Admin training, the source, Facebook, the UTM social. Right. So basically what we'll do right here is that whenever, if we go to our settings again in HubSpot and we come back to the URL builder right here, we can use now this tracking URL in order for us to put it on a Facebook post and whoever clicks on it and gets signed up for it or submits a form thereafter via having visited that link will now be attributed to this Facebook and social medium and source.

And there you have it. Now you can actually know for sure that anything, any traffic and or leads that convert from that specific link will be attributed to that specific social network, in this case Facebook and that specific source, which is organic social. Remember, education is great, but the execution is where it's at. So go out there and be the hub hero that your organization needs today.