A look at two approaches to content marketing: fixed strategies versus fluid ones. The speaker breaks down which method works best depending on your goals and resources, helping you pick the right path for your business.
What I want to talk about is how we can simplify our approach to marketing. Content creation or Content marketing. The first step is what I'm calling fixed or fluid. This isn't so much an actual action you need to do as just a decision you need to make. The difference between fixed and fluid are two different ways of approaching our marketing simplification. If you are someone that prefers a fixed approach, seeing what's coming up, knowing that you're always working towards zeroing out your list, then the fixed approach is where you're going to want to go and that's going to guide you through how to execute things. If, however, you're someone who does not like to commit to the future, you want to make sure you're living in the moment you'd rather not plan ahead, then the fluid approach might be something that's more up your alley. If you're not sure between fixed or fluid, I would encourage you to start off with the fixed approach. This is for everyone, not just certain brain types. I would say that fixed approach, generally speaking, works best at scale, and it can actually lend to feeling a little bit more in control than the fluid approach, where there's this constant pressure to create.
