This is a YouTube video titled "How to tell your agency is non-scalable." It contains a monologue or talk discussing entrepreneurial challenges related to scaling an agency, emphasizing the importance of delegating work and making oneself unnecessary to the business for true scalability. The content is focused on business strategy and agency management.
Especially when it comes to your highest level work. Sales is really good example. What I see a lot of entrepreneurs do is they start holding on to certain roles because they realize that nobody's ever going to be able to perform to the degree that they're going to be able to perform. Now that might not necessarily mean that somebody can't be a better salesperson than you. I disagree with that. But it will mean that they're not going to work the hours that you'll work or go to the lengths that you'll go. That's no longer a proficiency issue. That's like a capacity or a depth issue. The issue with that is if you have to do any of the work, your agency is non scalable. You have a non scalable agency now, maybe that's okay. Maybe you love the shit out of graphic design and you actually want to be the one that designs all the brands because that's what you're passionate about and you love it. But know that academically speaking, it's a flawed model. From an entrepreneurial perspective, as long as somebody is able to do 80% of what you can do, replace yourself, get out of the org chart, get off of the assembly line. You should not be necessary to your business. As a matter of fact, until you are unnecessary to your business, you don't have a business. You have a job. A business needs to function without you.
