Saleem explains why brand voice matters for marketing. Emotional connection, trust, and identity help you stand out and build customer loyalty. HubSpot's Content Hub can help you maintain consistent voice across channels.
Which by the way, Saleem will talk about the tool and maybe its possible dysfunctions and how it might get better in the future. Because I see you in the chat pain and your disappointment. But we'll talk about that a little bit. Emotional connection. Listen, a well crafted brand voice can convey emotions and personality. Oh my God. Things that humans have. Imagine that fact. Allowing a brand to connect with its audience on a more personal level because of people, its emotions and its personality. This emotional engagement is key to our customers loyalty and them being our future evangelist. So you have to think about brand voice and emotional connection. Why? Because emotional connection is a human element that we need to have. Oh yeah. The second thing that I want to talk about is trust and reliability. Like again these. I'm going very human on why this is important. To get it right in general and get it double right. The freak in HubSpot. Because consistency and communication. Guess what? That does builds trust. You know what brand voice is trying to do to your HubSpot blogs? They're trying to McDonald's it, they're trying to Wendy's it, they're trying to Chick fil a it. You get a sandwich here, you get a sandwich there, you get a sandwich everywhere and it all tastes like the same sandwich. In other words, we want our content to have a consistency that builds what, the T word? Trust. That if it's marketing, if it's sales, if it's service, if it's knowledge articles, if it's blog articles, if it's snippets and chat panes. Consistent brand voice to build trust and reliability. And the third thing, Liz, that I want to bring up is identity and recognition. How the heck do we stand out as the needle in this pile of haystacks? By being who we are. By being able to communicate in a way that makes us different. By being able to stand out in a crowd marketplace. You have to have a brand voice that communicates consistently and becomes recognizable amongst the noise and nonsense that happens out on the interwebs. This is why I'm excited about today's conversation, Liz.
