HubSpot Updates 10/21/2025 #hubspot

Foreign. You. Good morning. It's time to wake up customer platform with your unfit show where we help you discover the platform value you already own. I'm Lisa, my C.O. george B. Thomas. We're here every weekday morning to ensure you're not sleeping on such tribilities. If you're doing live, try hello in the comments and let us know what you're feeling today. Happy Tuesday, October 21st. George, how are you doing today?

I'm doing good. I can't believe it's October 21st already. Here is the yuan. I think it's like eight or nine Sundays to Christmas Island. It's she has slow bias. How you doing Katie?

I'm doing okay. So I this is for my first Christmas kids in the house and they're asking about the elf and I am.

I didn't asking about the elf on the shelf. Is that there?

Yeah. Come here. And I thought yeah, you have to.

You'll have to research the elf on the shelf and the mean behind it and we have some friends that do the. The elf on the shelf. So it's. It's just pretty interesting.

So in just a short time every morning we'll just detail detailing what elf is about to.

There you go. It's the elf and Taylor. You know, those are the two things.

So we only have two updates today, but. Yes, we can just jump straight in this one. Salesforce app updates new single rule directions for custom objects.

Introduces flexible data syncing options for your custom object between HubSpot and Salesforce will make it to the Salesforce app. You have more control over how each property syncs to change systems. Each property now has the following field mapping sync rules options available 2a always use sales source Always use subspot why does it matter?

This is a continuation of ongoing improvements to the Salesforce integration. By providing more granularizing options, this feature helps solve data conflicts between the two platforms before they start. It allows you to protect your most important data sources in giant critical field. Always reflect the most accurate information whether that originates in hot spot or Salesforce. The result is a streamlined process that reduces minimal work and minimizes human errors. Do you work with Salesforce integration these days?

George we have some biases of Salesforce integration. The thing is Salesforce integration with custom objects is a minimal. I've had them have that. So I know probably one or two humans and I'm going to grab that easily accessible link at the top there and share with them more in the future.

Yeah, so known Salesforce and then obviously we very recently have some objects in husband and so as they rule and they started doing and now we have merging rules available for them. So that's the one in this so if you have custom object you're thinking between hub and Salesforce now you have more likeability into how those are guessing.

Yeah and you have that if you have professional customer platform.

You have these personal. Next sequences Use default from address for enrollment.

What is that? Well first of all uses the user's default from address when sent on behalf of the contact owner. If a valid default is set why does it matter?

Users enrolling contact into C1 through workflows but not control which connected email addresses, messages or brown often resulting in confusion or messages being sent from unintended addresses. This change ensures reducing errors and improving communication reliability Users managing automated outreach Honestly.

I didn't know this was an issue until I just learned was an issue and didn't even think about that being like yeah that would be terrible. So this isn't quality because one would think originally it would have just come from your address or your email because it is interesting.

Well yeah so when you roll in a sequence you can choose sender. So like if I was to choose myself I guess my email address would just be my user email address that now. Yeah so if this update is saying it can customize that well I don't.

Know if it's seeing that it can customize it. It says now it uses the user default from address which makes me think as it says by this matter before it wasn't saying that. Yeah I didn't know this was issue until this morning but if you knew this was an issue then you're probably like thanking the Lord above it now. This is nothing for you.

Yeah, yeah I mean I use the enrollment it's just this default address piece so I guess if your user has multiple addresses associated you can kind of choose which haven't requested so this is like the status quo of how it is.

Yeah I'm hitting the request. I am curious.

So good And Chris didn't miss too much this morning we will be did you chat up everything smiley yet? So later today at 11:30 11:00am Eastern Hug will Curry hop up to kducation if you use taskbar any amount of time you probably have dups. So our friend Jonas Whoalify will be speaking his app for and he'll be talking about how you can use that to help clean up duplicates. I remember I talked to Jonas fairly early in his creation of wifi I guess and I remember showing me a card and One thing he mentioned at the time was you know how sales reps and customer success reps the human stockhumans are the best people to identify dupits and to identify correct record but so often it falls into the hands of responsibility for market most people are talking to the humans the weird stuff that we're getting so excited to hear more about his app and the depletion efforts overall. Yeah and then upcoming this week on Scheduler released personalized content from list is coming tomorrow. This has been segments right?

Yeah. Yes.

We're getting a lot of audience there. I started using the new experience it's team super makeover all but I'm going to test out how we'll be able to use those create like tailored content and personalized content those I'll also have customized brand face and identities across brands. So right now brand face and identity is like portal specific but now we have custom month for brands previously known as business units as well. And then on Friday AI powered landing pages custom templates. You can now use a custom template when you're creating a landing page using AI on that currently public data usually this means they're going live five right and then connected apps experience updates. We talked about this a couple weeks ago. Going back to live you'll have your more zilli into your connected apps, what pivots are happening in those where the dates are happening and more so if you're not already updated into that beta you'll to see more about that in your portal on Friday hopefully.

Nice.

Anything else you got going on this week?

Well we recorded Hot Heroes yesterday. I don't know if I have any look real quick. No, I'm going to start this week so it's a late week content box that may be by design.

I this afternoon at 3 I'll be going live with friends of the project planet. We've been diving into value first data looking at the value paths and how to identify each value path with the data and they were looking at the hand raisers which I've said because the stages before hand raisers is difficult to capture data because if someone has not yet raised their hands in a form we might have any data on them and that's a lot of conversations and most of our conversation so far been around how marketers myself included want data on the people before they raise their hands and is that can just cause intention with their audience and cause May I raise your hand? That's me now they're ready to talk to you.

Yes.

So I'm talking about math that afternoon. Love it. All right. Do you already own solution? How do you wake up to it? Join us Tomorrow morning at 8:30am Eastern, 7:30am Central or catch us anytime on Spotify and Apple Music. Drop your takeaway and comments and let us know what capabilities you want to next. Until then, I'm and I'm and it's been way up platform now go Amazing. Have a great day everybody.

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