HubSpot Updates 10/24/2025 #hubspot

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Good morning, HubSpot Nation. It is time to Wake up Customer platform with your unofficial HubSpot Updates morning show where we help you discover the platform value you already own. Chris I'm Chris Carolyn, joined by my co hosts Casey Hawkins and George B. Thomas. We're here every weekday morning to make sure you're not sleeping on HubSpot's true capabilities. If you're joining live, drop a hello in the comments and let us know what you're building in HubSpot. Today, October 24, 2025. Happy Friday.

Happy Friday, everybody. I'm officially wearing orange because I missed Wednesday, so. Well, bring the color.

Well, I missed orange on Wednesday. Chris actually didn't call me out on it.

That's true, that's true.

I was waiting all I was waiting the whole call for, I think Chris to call me out.

You know, it's been a week, so that's what I.

That's actually why I didn't wear it. I was like, I'm confused even what's happening.

We're just happy to get the content out the door, you know, this week. So. Forgive the voice. I am a little bit underweather, but not enough to keep me from this content. I told George before our last show with Nico that I was going to just be in producer mode and not talk that much yet. And then he told me that that was not going to be true and George was correct. But, you know, since we did take a day off and I think we were all feeling the vibe of like, all right, maybe this thing is going to slow down. Maybe we need to figure out if HubSpot's not going to give us updates every day, we might need to figure out what we're going to talk about. Well, 16 updates today and they're like most of them are new, like not these rehashing things and some big ones in my opinion. So we will dive right in. CRM Smart summary is in private data. Big old screenshot at the top. What is it? Breeze Assistant now appears directly on record pages with smart summaries and suggestions. You can Ask Breeze Assistant questions about your records. Save prompts that run automatically and add.

Saved prompts mean you get the same intelligence on every record automatically. Understand deal status.

Click the beta, get the beta. Sit or like scroll past it. Are you taking time to change the way that you've used a platform for years to see the insights and information that it may be trying to give you? Okay, that's all I'm going to say.

Can. Can I rebuttal? You can thank. Or early experience is incorrect. They immediately just distrust it and then collapse it. That's my argument. I'm not. I get that. Like it's getting better. I get, I get all of that. But I, I spent like two hours early this week trying to get a summarized record to using a workflow and it's. Like, yes, we're creatures of crap.

Confucius1 said garbage in, okay, garbage out. And on other podcast that I was just on, we talked about data at all cost, conversational data, conversion data, data layers that you haven't even probably thought of yet. And the more data and the more context and the more information that is true, the easier it is to get what you're looking for. And I am also going to say that I'm talking about the one that HubSpot already generates, not the one that you were trying to give it a prompt to get something else.