Chris Carolyn and George B. Thomas cover HubSpot's latest updates: an AI tool that refreshes your brand voice and messaging from your website, and a CPQ feature that lets you customize how quote line items display. Both aim to keep brand consistency and improve quoting accuracy.
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Good morning HubSpot Nation. It is time to Wake Up Customer Platform with your number one unofficial HubSpot updates morning show where we help you discover the platform value you already own. Chris I'm Chris Carolyn, joined by my co host George B. Thomas. We're here every weekday morning to make sure you're not sleeping on HubSpot's true capabilities. If you're joining live, drop a hello in the comments and let us know what you're building in HubSpot today. Happy Monday February 2, 2026. George, how are we doing?
I'm doing good.
How are you doing Chris I am doing great. Another fun weekend of building.
Nice, nice.
So excited to see these. These massive updates today.
Few but mighty. Few but mighty is the words that come to my mind.
Yeah, talk about true capabilities in HubSpot before we dive in. Don't forget every Monday, 10:30am Eastern, max and Kyle go through all the updates from the previous week and I've been chatting with Kyle recently. I'm gonna try and start like collaborating and coordinating all the great community content that is being generated. So looks like we got a workshop from Brandon Woodruff here. Ryan Gunn is on the HubSpot admins hug, of course talking about attribution. We've got the HubSpot helpline on Wednesday at 11am Eastern. Give us a call with your questions. And then last week I did a couple of unboxings. First with Daniel Curran. We looked at the new buying groups feature in HubSpot and if you can imagine folks org charts in the middle of your CRM record generated by AI just because you did the due diligence of adding job titles incorrectly.
Nice.
And then also did an unboxing with Intent Data and Justin Tsang which was very cool. Intent signals folks. Super powerful. What else is powerful? How about refreshing your brand identity with your latest website content? What is it? You can now refresh your brand identity by pulling the latest voice context and messaging directly from your website. Whichever one best represents your brand today. This update makes it easy to keep your AI generated content sounding like you number one specify your website. Tell HubSpot the website you want to choose as the source for your brand data, ensuring your brand identity reflects the freshest content and voice. If you recently updated your website with new content, just run a quick recrawl and your newest data will be used going forward. Manual Inputs Stay safe. Any manual changes you've made to your brand identity will remain untouched and you'll be able to see where it came from. Once the crawl completes, you'll see which data came from the website and when it was last updated.
Interesting. My brain is going a couple different places, but for right now we'll stick to why does it matter? Your website is often your most accurate up to date expression of your brand. Now you can directly feed that data into your brand identity so that AI generated content sounds like the latest version of your brand. This is especially helpful if your company recently rebranded or updated messaging. You run multiple brands from one portal. You want HubSpot AI to sound more like you and less generic. Very nice.
And if the website is not your most accurate and up to date expression of your past, maybe it should be. This can help you get it there whichever way you want to come at this from. I'm definitely interested in picking the website that you want. Could be interesting. Number two Customize display of standard line item properties in CPQ quotes. What is it? You can customize how standard line item properties are displayed as columns or inline rows in the line items table for CPQ quotes and templates. Note. Custom line item properties are not currently supported but will be in the near future.
Give them a couple Nice, nice. Why does it matter? Previously you could not change how line item properties were displayed on quotes, preventing you from customizing quotes to represent your offering properly. This new functionality enables deeper display configuration and customization and for example allows you to show important information like tax amount on quotes. You can now show or hide any standard line item property from displaying to buyers on quotes as either columns or inline rows. Range Rename the display label for any line item property Reorder how line item properties display within rows, columns or reorder the line items slash products.
And there's a nice demo video here. Brilliant stuff from that team right now. Yeah, and folks, I know it can be hard to be patient, especially when they're asking you to pay for the thing, but this is why they didn't just, you know, open it up to any kind of customization. You know, we wanted with code and all this stuff that made previous quotes a challenge because the line items table I think was often the most common reason that you would need to get in there and code up your quotes and proposals. So they've been working hard on making that.
