HubSpot Updates | Customer Platform 9/8/2025

Chris, Hopkins, and George B. Thomas walk through HubSpot's latest platform updates. Security exports now show object names, not just IDs. Developers get two new App Card hooks, and Google Meet calls with external contacts auto-log to HubSpot.
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September 8, 2025
September 9, 2025
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Good morning house nation. It's time to wake up platform with your official house updates morning show where we help you discover the platform you already own. Chris joined by me, Hopkins and George B Guys we are here every morning make sure you're not sleeping on if you're join hello in the comments and let us know what you're building in house today. Happy Monday September 8th we've got a few more capabilities to talk about during t.
Yeah the last time we did this we were all in the same.
Room and yeah it was somewhat noisy some whatnot a bunch of energy and completely different state than any of us.
Yeah my husband this morning he was like are you excited to not have to be around people tech.
The main people yeah have to get segmented around people but as fun wheat good to get back in person especially when we're showing up every day and do a content rc you know people are watching if you are engaging and knowing person they let you know. No better feeling for me right now but this is why we're here. One thing that was coming to people that I talked to you is yeah updates where we go to understand how to use all so this one like how we can great awareness sharing updates every day session Tomorrow afternoon on LinkedIn I say more for our content prices if you want to show cool it might be might not be super exciting get them out there out there like recorded so not just that fun for three hours.
I don't know all the time I went to Kyle's session and he was showing stuff that I know had gotten released and I was like whoa.
Yeah, this is definitely our way of keeping up. Sure.
But there is a selfish three hours of time.
Super selfish. So stop it. Whenever. Whenever we get a chance, right?
Yes.
Yeah. All right. Today and tomorrow we hear back to a Reasonable level of 6 updates. Target Object Name indic export the security activity report includes object names alongside object IDs next order to CSV making it easy to identify which assets were affected by security activities.
When you ask for security activity for audit and compliance purposes, you twitter understand which is fair Assets were involved in each security. The actor only showed object IDs requiring you to manually look up ID whether it was a high value contact, critical deal or sensitive company record. This creates unnecessary work data, security incidents or repairing minor reports especially on security activity tracking data permanent deletions use depression changes and ingression and deletions.
Okay so record names may be the way I would refer to this. Each record name is what we're trying to look up here. Makes sense I guess. We got export data. We don't want to be looking at IDs and all these extra security agents and the you know, bias auditing, interpretability, all that stuff lasting the audio gaps for the auditors, apps and what yes, indeed. So we'll cross the band.
Yeah. Have any of you done a security I have.
I have not.
I have not.
Cards react hooks to fetch properties and associations we're introducing two new data fetching hooks for app cards built as UI use serum properties and use associations. These hooks make it easier developer to Access and format CRM Create association strategy within AppCards how they return to hooks respect the authenticated users permissions Learn more about app hooks and app documentation better.
Because they hooked up simplified data asset by letting developers to retrieve what they need boilerplate code see up extension development improves performance reliability and helps teams deliver more dynamic experiences for users. I think this is great feel like a good idea.
Yeah all of our.
Music the continues Build at home full page applications powered by UI accessibility what is it? At home is an accessible full page centralized experience for hubbot apps. It allows app partners and developers to build a full page application powered by UI sentence accessible directly from HubSpot navigation. You can deliver a unified front door for your app rare contacts, aware content based on users and service custom content beyond the record Pages all within HubSpot.
This matter HubSpot Apps unlimited to isolated beakers at SQL Record UI Forcing partners and developers to build formatted solutions or erect users to external platforms. AppHome addresses this by preventing a centralized flexible surface for app innovation. This unlocks the ability to build comprehensive intelligence solutions that work across the entire customer platform, improve user engagement and create seamless experiences without context. I think this is this sounds fair. Sounds cool.
Yes. I would love to see the word enablement in here somewhere.
You're aren't you?
Yeah. It's a huge space like it's an hardener to really enable app users. You can now you can build that into the hub experience. So if you got videos and stuff on your website all right Custom SCIM integration is live favorite updates back update being easier than ever to make your CIM stuff. Magna flow thank you for for your pious app on redesign data integration what is it? The data int now includes a new app tab alongside the existing files tab. A data set tab that shows sync in Data Studio. This update is part of the Data Studio beta. In order to gain access to 3D home, you'll need to join the Data.
Studio data this because you can now see all your data sources in one place. It's done navigating between multiple data to understand what connected your account. New app tab shows the status of your integration, extracts new and updated records and helps quickly identify potential issues. This makes it easier to manage your data flow, ensure integration more correctly and address problems before they impact your share data Joining an active clear overview of which are feeding data to your nice.
Operations hub studio.
Let's see if we can add them all. In terms of all the names.
This.
Is a good one. I remember giving feedback several times when people ask like what would make admins job easier One place to see where all the data is coming from different integrations and data sources Sales meeting no ticker then on the list recurring for a while. Seamlessly join Google Meet with external contacts that are stored in your CRM.
For their automatically logged in HubSpot immediately after each call providing valuable contact for Denise this is virtual note taker there's also like just be clear available to sales.
Pro and sales advertise.
Originally just follow me notator and.
Here I was why we're not and immediately this is why I thought we had meetings maybe a lot of ourselves conversations yeah that's our update that's for today before we jump into some some inbound takeaways if you want to slowly consume updates when we get time the admin is gonna gonna get after it. They already got a whole screw scheduled this week starts with inbound rebound breeze. Nice so this group talk about all new breeze stuff and we've got camera team smart CRM operation hub now called base triathlon okay sorry Sales hub marketing. Good to see l here today. Thanks for yes we did. All right name changes we got Breeze assistant formerly known as BR we got let's see here segment known as list we got data so hopefully this isn't too surprising for everybody when all the up top stuff is called data that has been changed from data hub. Look forward to diving into that point. What are new changes? You got. Some overviews and homes some of which are activated in the data area. Activate those trying to you know help you get started on a lot of this stuff. Yeah so like if we let's see where do you want to go here. Is a big deal at the event. Look forward to see more about that. Anything you guys come to mind for us updates for you last week.
I don't know all of them yet which is an uncomfortable feeling for me if I'm honest. I think there's a lot with the video pool and really kind of across the board with the studio and the blog questions also oh since you mentioned.
The blog suggestions also the blog research that was that's interesting across while we're in Content Hub and you think about Vulcan and you think about research like it's getting to a point where you may not need to use another platform at least for content or AI assisted content. Angela 10.
Like it's really doing this right and using the system like in a way that that's like the last.
Thing you see apps down there did that show up?
Oh yeah between like fill the apps when you like but I sat and talked that team a bit like it's unified marketplace like I love this more of this unified versus things solutions partners right all in place there's a lot of you know say the migration or some apps getting some of these for partners networks here compatible interested a lot of the stuff like nothing stopping that but maybe these searches right I look for doing a lot of content around musicians I'm still in myself so it's all here though right?
Dig in one at a time figure out where your apps are, where you're trying to go and another time one day at a time. Don't get the stuck in the mire. I'll send that.
Most important spot from last week. Let's just see about it. There we go. New seats by the way. Consume credits including processing actions, workflows, Data Agent and Data Studio syncs. There are transition windows for existing customers. What's the date here? Continuing Prospect costs until November 10, 2025 Same day applies for those using AI acting in workflows I believe Data Data Hub from the extra credits 5,000 60,000 professional level if you have that so they are the only smasher credits to support all this. That is helpful but if you have any questions about credit you can ask re yeah I think that's gonna be one of the most important outs you add in just click on and asking whatever on your remember you probably already own this and it's existent Sometimes you just need to wake up to it during storming light at 70am sexual or cats anytime on Spotify.
Thomas. Solutions.










