HubSpot's Marketing Campaigns Influenced Contacts: A Guide to Tracking Campaign Influence

Friends, there seems to be no end.

To the updates coming to the campaigns tool this year.

We've made some improvements now to the.

Way influenced contacts work. So check this out.

Here I am looking at the performance.

Tab of a fake campaign that unfortunately has no data in it.

So you'll have to use your imagination a little bit. But look down here at this bottom chart. You can look at new contacts.

You can also look at influence contacts.

And you're going to see them in.

A on a daily basis, right? Or you can change that, but over time you're going to see how many contacts were influenced by this campaign.

And up here in influence Contact, if you click on this, you will see.

A table of all of those influence contacts.

They'll just be listed here. And historically you've been able to see.

The list of influence contacts and you.

Could add them to a static list, but that was about the best you could do. Now look at this using listing. If you want to add them to a static list, you can choose a.

Static list to add them to.

But look, what if, what if we just create a new list?

What do we get here? We're testing 1, 2, 3, 4, 5.

How about add to list? Let's click this link to see that list I created. And check this out. This is not a static list. This is an active list. And look, look, look, look, look. Marketing campaign influence where marketing campaign is equal to any of.

This is my campaign, right?

And this is now processing. But check this out. This is a thing you can now do as you create lists. You can just add a filter for camp marketing campaigns, look and campaign influence and you can set it to occurred at or select the marketing campaign.

Right?

Is equal to any, is is known, is unknown. You can really get very granular on.

The contacts influenced by your campaigns.

This is now live. Check it out. Let me know what you think. Let me know if you have any questions.