HubSpot's developer event is coming tomorrow. The speaker breaks down why rate limits and integration scaling become serious problems as companies grow, especially when you're building workflows and automations.
So it can really quickly balloon. And as we often see with a lot of our customers, it goes from, you know, maybe hitting the rate limit once or twice over the course of a business day to hitting it pretty frequently, to now. They're really going to have to really rearchitect their entire integration to start really getting ahead of their growing business. And what's really painful about this point in time for most companies is you really just don't want to slow down. Your sales team is really just picking up momentum. Your deals are picking up speed. You're beginning to add all sorts of really nice business practices to your company in HubSpot, because HubSpot makes it really easy to add these workflows and these kind of automations. But now your integration is just, like, stuck. And it's a much bigger lift to get that integration up to speed than it is to get, like, a workflow in HubSpot fixed out.
