This is a YouTube video titled "Icebreaker App Demo | CRM/Sales Hub App Accelerator 2021" containing a product demonstration from June 2, 2021. The content explains the features and benefits of the Icebreaker app by UpContent, which integrates with HubSpot to help sales teams engage prospects with curated content and improve communication effectiveness. The video focuses on how the app automates content recommendations, maintains brand compliance, and enhances sales outreach.
Ready to eliminate those checking in emails from your team's lexicon. Seeking a solution that provides your team the best content to re engage your prospects even after they've gone dark, or keep the conversation going after the initial qualifying conversation introducing Icebreaker by UpContent, a simple, seamless app that lives right within the HubSpot contact record, prompting your sales team with articles that are sure to spark engagement and build a deeper relationship by providing something of value in an authentic one to one way. UpContent administrators have full control over which UpContent collections are authorized for use within Icebreaker, ensuring that any recommended article has already met your team's content, brand and compliance requirements using UpContent's collaboration or automatic filtering functionality. What's more, the recommended summaries and imagery you've created for use in your newsletter campaigns, on your site's resources sections, and as part of your social selling program are automatic available within Icebreaker, making delivery a simple, efficient and valuable process. Finally, Icebreaker presented articles can be automatically equipped with customized calls to action, increasing brand awareness and driving even greater conversions to original assets or offerings, and leveraging your current HubSpot tracking and attribution programs to see how these curated communications are breaking the ice. With your prospects ready to get started after installing the app, simply click the Connect button for Icebreaker within your team's UpContent account and turn on the collections containing the curated articles you want to be considered. Your team will instantly see the top articles most likely to engage their contacts. Not using UP content yet? Activate your free 14 day trial of one of our Icebreaker enabled plans or set some time with us to better understand if Icebreaker is right for your team.
