The speaker traces how the "Ask You Answer" concept evolved from a business blogging strategy into a wider sales and marketing framework. If written today, it would look different than when it was originally created.
If I had written the Ask youk answer in 2013, it probably would have been a book about blogging for business. But because I wrote it in 2017 and I had time to really start to teach it, the more I'm able to teach something, the more I'm able to see exactly what it is that I'm trying to say. And what it became was a framework. And so today, when I speak about the Ask youk Answer, it's a sales and marketing framework for businesses. It's also philosophy. I don't ever use the phrase it's a business blogging strategy. Right. Because that dramatically undersells what it is.
