This is a YouTube video titled "Important Reporting Mindset #Reporting" containing a monologue or talk from September 27, 2023, discussing common mindset challenges around reporting and analytics, emphasizing that one does not need to be a mathematician to be effective in reporting. The speaker addresses marketers and sales reps about overcoming self-defeating attitudes towards data analysis.
This is an interesting question just because I feel like you're not alone. If you're like, I'll do everything else before I do my reporting. Like, I will constantly put it at the bottom of my list. Like, I feel like that's a pretty normal behavior, right? But I feel like the biggest blocker, the biggest mindset change that needs to happen before, like, really starting to flex that reporting muscle is like, you need to realize that you don't need to be good with numbers, you don't need to be a statistician or a mathematician to be a really effective reporter and to have a really robust reporting like strategy. So I see that as something that particularly marketers but sometimes sales reps fall into is just like they they kind of self defeat before they've even tried. Right? And I think honestly, like, the best analytics folks are actually at their core storytellers.
