Marisa Smith, CEO of the Whole Brain Group, built her agency operating system by creating clear vision, empowering her team, and shifting culture toward accountability. She implemented company scorecards, aligned marketing and sales goals, and systematized recurring tasks with templates.
This week on Inbound Agency journey, Marissa Smith, CEO of the Whole Brain Group, joins us for episode number 32. She dives into her agency operating system and how she got her team united and was able to put a system in place to grow her agency. And this all starts by creating a clear vision. She realized that she couldn't know everything about everything. She needed to empower her team into the same vision that she had for growing the agency. And this was going to require a culture shift. They couldn't just keep discussing things over and over again, but they needed to start adding accountability to the process. And accountability requires systems. And when you put the right structure in place, it frees you up as a CEO. And that's what Marissa found through this process. And once she trusted that everyone was on the same page, that all were united around the same vision, she felt more comfortable letting go. And a part of this accountability came through company scorecards. These are key metrics that identify different parts of the company and make sure that everything's moving forward so you can identify problems early before they become a big deal. One thing that Marissa touched on in this interview was how important it is to align the marketing and sales departments when you're servicing for clients. She says everything is a marketing and a sales goal, not just a marketing goal. That buy in is critical. And she also talks about using your processes as an agency to differentiate yourself in the marketplace. Put recurring tasks into templates and use that to systematize your agency processes. Everything that needs to be repeated over and over again should be put into a template. If you guys want more insight on this interview, this great chat with Marissa, head over to doinbound.com learning.
