Inbound marketing attracts customers through valuable content like blog posts, videos, and SEO. Outbound marketing pushes your message outward. The video breaks down when to use each strategy and how they work differently.
Imagine inbound marketing as a friendly magnet and outbound marketing as maybe a loud megaphone. By the way, I'm not saying either of those examples is positive or negative. I just need you to think of them in those directions without judgment. Inbound marketing is about attracting customers with valuable content that answers their questions and meets their needs. Think of blog posts, videos like you're watching right here, right now. Social media posts and even SEO plays a part in this inbound conversation. It's like fishing with a carefully crafted lure that attracts the fish, AKA the right humans to your products and services.
