Short YouTube clip (single speaker) offering two concise tips for agency operators: (1) separate your personal identity from your work to avoid over-identification, and (2) manage earnings early in your career—avoid overspending when you first make money and ensure you are getting paid if running a for-profit enterprise. The tone is advisory and anecdotal, aimed at agency owners and entrepreneurs.
What is your number one tip for agency operators? Disarticulate your identity from the work. That is a hard one for a lot of entrepreneurs and a lot of people in general but I think is really, really important to do and if I can give a second one, especially if you're earlier in your professional career would be to not pull out as much money as you can but also to make sure you're earning money right. I've seen people go one of two ways. You kind of have the person who's like oh shit, I made some money, I'm going to Vegas, right? I literally know that guy. And on the other side I've seen people just work their faces off and not earn money and make sure you know why you're doing it. It's not all about the money and it shouldn't be but if you're running a for profit enterprise, make sure you're getting paid along the way.
