An agency owner tried to acquire another company to accelerate growth, announced it publicly, and the deal fell through. But the press release caught another agency owner's attention, who reached out about acquiring them instead, turning the failure into an unexpected opportunity.
The next breakthrough is very personal for me. So we've talked about from a standpoint of kind of services and evolution and your business and all that but there's a lot more to it. We decided okay this organic growth is good but we don't want to have to just rely on organic growth. And so we decided let's see if we can maybe look at acquiring other agencies. We had no idea what we were doing except we had this vision that we wanted to be able to try to grow through non organic means. That one was not a great outcome. Not super proud about it but not only did we learn a lot of lessons but we put out some press around it saying hey we just, you know, made this acquisition, we were really excited about it. Which I had an agency owner who I knew pretty well contact me then proactively and and said I had no idea that you were looking to acquire. Would you be interested in my agency?
