Loop Marketing The Amplify Stage Episode 1

Do you live in a world filled with corporate data? Are you plagued by siloed apartments? Are your lackluster growth strategies demolishing your chances for success? Are you held captive by the evil menace Lord Lack, lack of time, lack of strategy, and lack of the most important and powerful tool in your superhero tool belt knowledge. Never fear, Hub Heroes. Get ready to don your cape and mask, move into action and become the hub hero your organization needs. Tune in each week to join the league of Extraordinary Inbound Heroes as we help you educate, empower, and execute Hub Heroes. It's time to unite and activate your powers.

Gentlemen, welcome back. Yes. How are we doing this week post Turkey Day?

I'm still tired. It was offering the turkey.

Yeah. What is that? Tryptophan. Is that what that's called? Is that.

Yeah, I believe so.

Yeah, I think so.

George, I have to ask you. So you had your bachelor weekend for Thanksgiving, right? Because the family was on a cruise, they were doing dog shows and you were left to your. What was the bachelor Thanksgiving meal?

Oh, yeah.

Was it more than a cigar and a bourbon?

Well, yes, it was more than a cigar and a bourbon. I ordered the day before Thanksgiving 2 of the subway turkey kind of stuffing, slash cranberry. That's why I ordered two of those. One was for lunch one day. Half was for dinner the next day. Then half was for like brunch the next day and then like dinner or linear the next day. And so there were. There also I. I got me a big vat of some Reese pieces because nobody was here to judge. So I had some Reese's pieces along the way that was kind of like my pumpkin pie, if you will, but without needing to make anything.

George, is Kelly home now?

No, no, she's about three and a half, maybe four hours away still. They'll be home today, though, so there will be some adulting that will start to happen after today. But the last four days, it was. Guys, it was. It was very interesting one. I started to go down a journey of the good doctor. And starting from the beginning and watching that during the evenings. Very good show, by the way. And I told my wife, I'm watching it while you guys are gone because when I get emotional, I won't get judged. And she said, we wouldn't judge you if you got emotional. But I'm like, this show makes me emotional. Like, there's just something about Sean. Anyway. But then also, the other side of this was Liz. You'll laugh. I vibe coded 90% of an entire new website slash business over the four days.

Yo, yo, dead ass. I was doing the same exact thing, except I'm building a video game.

Yeah.

Literally just been like coding a video game for like a week.

It was me, Claude code. Claude chat as an assistant. And, and literally I'll, I'll launch it to the world at some point. I'm still putting some like, finishing touches on it, but it was like, I'm just, I wanted, I wanted. It was a barrier. Like, I was like, what's this vibe coding that everybody's talking about? And like, I, I feel like I'm missing out. And so then I figured out I did it. I figured.

I don't know what vibe coding is. I keep hearing it and I just thought it was dad joke gone rogue.

Listen, the fact that I did stuff in a SQL Server by myself with no hand holding, I'm. I'm proud of myself over this Thanksgiving weekend. But let's just say in this way, I amplified my talents over the Thanksgiving weekend.

You attempted to amplify Reese's PCs into something even adjacent to a pie. So we're going to move on from that and we're going to.

We attempted to amplify a subway sandwich into a Thanksgiving dinner.

Was it the ter Hamkin? Cuz I saw that made me upset.

Yeah, it's the turkey.

Whatever.

Yeah, it's. It was literally turkey, stuffing, cranberry sauce, like some onions, some other type of juju stuff they throw on there. But it was good. It was good.

And on that note, welcome back to our series on Loop Marketing, everybody.

Yeah, sorry about that.

For what our 1,400 episode about.

No, no, it's not.

I know, I know. I'm very excited though, for us to go into today's conversation because we are now coming into the third stage.

I feel like everybody's favorite stage.

I have a lot of complex feelings about this, which you guys probably saw from the outline where I just put a screenshot and went, what? But we'll get to that. But let's talk about first about how HubSpot talks about Amplify. So they say publishing great content isn't enough. Your customers are asking ChatGPT, watching YouTube, trusting creators, skimming G2 and Reddit, turning to communities and texting friends. The Amplify stage makes sure you're discoverable across channels and recommended by the voices your buyers trust. Now, on the one hand, yes, yes, I know some of these words. But on the other hand, what are we talking about?

Yeah.

Where are the boundaries of any of that? And is. Is that Anything new from what we should have been doing already? Or is this an opportunity for us as inbounders, whether we're resistant or excited, to adapt our approaches and strategies in this new AI powered era. So, George, I'm going to ask you to do your best to simplify the complex. Right, I just gave you that jargon and brand heavy definition from HubSpot about what Amplify is, but what, what are we talking about here?

Yeah, was that marketees legalese, like you.

Know, literally just from the website, right off the website. Yeah, yeah, I know.

And it's like the only loop that was going in my brain when you're reading that was the like the reload, the loading loop of like I, like I heard a cuckoo kachu of like the Internet that I haven't heard for years as you listen. It's, it's not that difficult. Amplify is simply about making sure the right humans and the right AI tools can actually find, share and act on the content that you're already creating. That's it. We've been saying this for years, by the way. The right people at the right time with the right thing.

It's just you could do more at scale now because you have more, more power, more resources, there's more places to put it. But you referenced Taylor, right? You, you made. Made in the last step. Where do I want this message to go? Who do we want to target? We're tailoring a specific message at scale for a lot more different audiences and that includes the function of having the ability to send it out to all these different people at scale.

Yeah, and, and I want to be careful, but. Yes, yes, yes, Chad, but I want to be careful here because what I don't want people to think is like, it's just about posting more. I'm not saying that it's about posting more. It's about posting the things and showing up where your buyers, AKA the humans, where they're searching, where they're scrolling, where they're asking questions. What you don't want to do is create a bunch of posts, a bunch of content and it end up in the content graveyard. Want that? So this is where I love Chad, that you brought it. It's at scale and it's knowing the places where it needs to be. Right. Good content. That's visible content. If we four words, by the way, amplify good content. Visible content.

So I guess we're done. Let's go to the next one.

Done here.

Bye.

How are you feeling about it over there, bud?

I Mean, I don't know, Sus. I thought.

Hold on. Oh.

Oh, my God, that's so cold.

That was refreshing.

This is a vanilla cream slate protein shake.

Wow.

Yeah.

By who?

Slate.

Slate Company called Slate. Yeah.

Is it weird that, like, there's so much more in this stage than everything else?

That is literally my next question. Max, this.

You know what this stage feels like? They say, do marketing. That's what this feels like.

I had to. That I want to just do it.

Just do the marketing. Just do the marketing here. Because, like, it's like, oh, build your content strategy. Bill, build your content strategy is a bullet point.

You want to know how they describe that bullet point? The bullet point is just. Is defined as this plan, how this story will come to life across formats and channels. I'm sorry, what?

They're in one bullet point. They're like, come up with your entire marketing strategy. Dude, I am so schizophrenic on this marketing shit that, like, one week I'm like, oh, this is like, kind of chill. And then I, like, look a little deeper at this thing and it's like, oh, just build your content strategy. And then you have one sentence underneath the dropdown.

So here's.

Let me.

Listeners, hold on.

This is also. This is also what the problem was with the original, like, academy content around inbound because they skipped over the whole. They're like, all right, build some content. And it's like, dude, dude, dude, dude. That's the hardest part, right? How did that ebook get created?

I need to reject here? No, no, we're going to bring you back to your. To your pulpit here in just a second because we didn't even list all the things that are in this stage. And this is the thing that boggled my mind, right? Because in Express, we're talking very specifically about voice tone using very specific tools to make that happen. Methodologies, things like that, brand messaging, et cetera. Right? Then we got to Taylor, and that's really talking about how we. You know, we already talked about. We talked about t. Taylor. Now we're in amplify. Amplify includes build your content strategy. That could be blogging, that could be video, that could be everything. That could be social, that is across every aspect of the flywheel and. Or funnel and. Or loop, depending on how you currently what your current belief structure is in our inbound church. Then it's optimized.

This is in context. Sorry to interrupt you, Liz.

Nope, we gotta keep going.

Chad, shut up and let. Dude, you gotta hold on.

Shots. Fire.

I'm trying to explain everything that is in the stage. Build your content strategy. Optimize your channel. Mix, extract more format and channel value. Activate targeted ad and creators. Use AI to scale content creation. Optimize each channel for conversion. That is a lot. It is more than it is any other stage. And Max, you've made me feel validated because I saw.

We're just amplifying.

We're just amplifying.

That's all it is.

Now it's in context to one message though, or one thing that you're trying to do correct?

I know it's a ton, but no, like content strategist. Like, if I have a messaging strategy and I've done this, you take a matching strategy and your messaging strategy crosses all of your product and service verticals. So it is a full funnel and or flywheel content strategy. It is everything that you are like. It is your content strategy. It is not a content strategy subsection. It is the content strategy.

But remember how with the original, the first two stages, there's stuff you do once and then there's, you know, stuff that you're recycling because you did it once and now you're recycling that work that you did the first time over and over every subsequent time through the loop.

AI to scale content creation, which is a later step. Step.

Yeah. So. So I want you to do. I want you to close your eyes for a second. I don't want to.

I don't like it here.

If you're driving, don't do this. Just bear with me. I want you to close your eyes for a second. I want you to think of your group of friends and I want you to think of that one friend that is always the loudest, boisterous, most like. And by the way, if you can't think of anybody, it's you. But let me, Let me just.

That's.

That's Amplify. Amplify is the loud friend in the room. Let me explain what I mean by this. Like, when we talked about Express and Taylor, they kind of felt or can feel quiet because Express is like conversations and documents and whiteboards and wording and like the strategy side of it. Taylor feels like, you know, the, the CRM fields, the workflows, the segments, the. The messaging tweaks along the. The way. Amplify. Like it's a lot. Because it is a lot. Like, ladies and gentlemen, this is where all the posts go live. This is where all the videos get published. This is where all the emails get sent. This is where ads starts. You know, the spend the ad spend starts like it's. It feels and looks like the biggest part because it's the loudest and easiest to see because it's amplifying your calendar. Our calendars are full of amplify activities, but hopefully those amplify activities are based on the decisions made in the Express and Taylor stages that are driving revenue out of those amplify. That being said, on the inbound stage, Kip Bodner said, I'm an amplify kind of guy, which makes you wonder if this is the part. The reason it feels so big is this is the part that they baked out the most in the understanding that they were going to circle back around to bake out the other three in the future. I don't know, but those are the kind of two places that my brain goes with this.

Okay, so I'm going to say something very quick and then I'm going to turn it over to Chad. Max will probably say something smarter and more succinct. I know. I doubt it. I know I'm the mouth reason resident content strategist on this podcast. But, George, there is one thing you have heard me talk about repeatedly. The one area where HubSpot, quite frankly, has not done a great job of educating how you're supposed to do the thing. Yeah, right. And that is content strategy. For a long time, the way they talked about inbound, it was like, here's how you decide what the topics are. Kind of great big wizard from sky makes content amplify. Right? Like, it's always been this black box where, like, content is the most painful part of most inbound programs. It's where most inbound programs go to die. People want content. People don't want to create it. They constantly feel like they're having to reinvent the wheel when it comes to their processes, their standards. Like, it needs to be a constant content machine. And they have never done a good job educating about it. They do a good job of telling you how to keyword research or maybe do this or maybe do that and then the optimizing. But the actual building and execution of a sustainable content strategy is not something HubSpot has ever done a good job of educating about. And I know that is why I'm very triggered here about this, because once again, they are oversimplifying something that is very complex. I understand every other part of it, but by the way, I know amplify isn't the word they've used in the past. I think for a lot of the stuff that's captured in the stage. But this was stuff that comes after you create your content. These are the things of, like, once you've got your content strategy on, lock your publishing, your baby stepping, you're doing the work, then we get into the amplification piece of it. Right. So that's why I'm feeling a little bit flummoxed, taken aback. And I promise you, I'm not trying to come on every episode in this marketing series to be a butthead a about it, but it's just once again, an overly reductive approach to content, which is the thing that most organizations are hurting at.

And you know what?

That's where I get stuck is that.

Like, I. Dude, I can get in, like, the original inbound times back in the long, long ago.

Right.

When they were all figuring it out.

Yeah. And it would be like, all right, yeah, take your ebook and put it on the. Put it on the.

In a.

In a file thing on your. On your thank you page. And people just like, where'd that ebook come from? And they're like, oh, yeah, you know your ebook. You got a bunch of ebooks just laying around everywhere. You know what I mean? And, like, they would just, like, act like you were. They're like, assuming you're a content machine.

Yeah.

And it's just like, every single time I was doing onboarding with people and we got to that very uncomfortable spot where it's like, oh, I gotta tell these guys they actually have to make content now. It was always the worst thing ever because they were never doing that. Right. It was just. It was just software. What stinks is that in this day and age, there's almost no excuse not to create content. Because you can literally say, hey, robot, I told you all about my company.

Right.

And, like, it can just do it. But I don't feel like they.

I don't know.

I still.

I.

Having. Build your content stage in the. Or build your content part of the amplify stage feels like building the plane when you're flying it. Right? Like, what are you amplifying?

What.

What am I. The assumption is I've created something to then amplify. It's like, no, no, no. Create it as you're amplifying it. Figure out the whole thing as you're. It's like, what? Like, no, no, no. It's just. I'm sorry, my head.

There's a couple of things I love that your head hurts because one, if you haven't had to go through the trenches of creating content historically, and you're now Just getting in the content game and you're doing AI first instead of AI Assisted Man.

There's so many respectively you to those people just saying, never mind, go ahead.

Wow.

I was saying these people never had to like sit down and write a friggin blog post or like make an interesting video. They just go, oh, I could just tell the AI to do it for me. Okay. Oh, it was so easy. Like I'm sorry I'm salty about it, dude.

Yeah, unfortunately 90% of those are probably like polished turds. Like they're not. Yeah, they're not really something.

Exactly. But dude, people eat flop turds on the Internet today. Like that's, that's what's really annoying.

Yeah, it is, it is. And so like you gotta slow down to speed up. Which I'm glad that you know, we, we all on this podcast and many of the listeners have gone through the struggle and the hustle of like original content creation. And we now know that we live in a world where we can create it easier, but we can also through the easier create it better than we ever could have before, which is amazing. And so that again it goes back to that like personalize it at scale and make it something that people really want to see and share and talk about good content, visible content. Right. But like at the end of the day, I think there's so much going on here. Like I listen one of the things Liz, you sent the, the notes over and it got me asking questions, which I'm going to ask each of you a question in a minute. But it got me asking questions to my loop marking assistant. Yes, ladies and gentlemen, I literally have an assistant to try to figure all of this stuff out that I talk with on copious amounts of time. But I asked it like, hey, what, what are the, all the ways that we should be thinking about amplifying in 2025 and 2026? And it spit out a list and I'll, I'll make sure the list gets on the show notes, but I just want to ever. And I'm not going to read the whole thing, I'm just going to read the actual thing. But there's in the show notes, there'll be like a sentence or two with each one. And I want you to realize the order in which it actually gave these two. Right. Because it caught like here are the core lenses I would use when thinking about amplifying in 2025 and 2026. The number one thing that it said AI first discovery, not just SEO. Okay. Which means optimizing for LLMs AI overviews if you haven't checked out my friends Superschema AI or if you're not paying attention to how to actually add AI schema to your website with an LLM. By the way, that's one of the things that I vibe coded to this website is it literally I can press a button and it'll do the schema for me anyway. Number 2 defend against zero click search number 3 short form video as primary distribution engine Listen to that again. Short form video as a primary distribution engine Number four Deep content plus Autonomized micro content Number five Creators, employees and customers as your media network. Oh my God. We have been preaching that since 2013. Get your employees to to create user generated content like six own channels as your safety net seven news metrics or new metrics for amplify Always on experimentation, privacy, consent and governance. Align with I'll put it, I'll put it in the show notes but there's a list of 10 but I want you to realize like you have to optimize for the human and oh sorry, sorry, sorry, my bad. You have to optimize for the human.

Thank you.

I should have a robot voice by the way. But it's there but I don't want to look for it. And you have to optimize for the robots, the AI, the AEO and the SEO the robots. And so when you're thinking about this amplify stage and you're thinking about this content creation conversation that we're having, like hopefully your prompts or the way that you're building this has something along the lines of please optimize for the reader first, then SEO and AEO along the way and hopefully you're paying attention. Like things like Featured snippets and FAQs on each piece of content. Anyway, I digress. Can I ask a question to all three of you? I've been dying to ask this question. How do you personally amplify your content that you're putting in the world?

I mostly make internal content for our team so I put it in a Slack channel to the commercial team and send it out. That's me.

But yeah, in a lot of different ways. For I'm just thinking of one of my clients in particular. We have a very tailored newsletter. We have social channels. We do things for AI, SEO or however you want to call it. We do a lot of repurposing of written content into video. We do a lot of social video and social listening where we do quite a bit once we get to amplify. And now that I'm not screaming or having an aneurysm, I think that's why I had such a reaction, because it's like amplify also on its own is a big, heavy lift. And once again, it just kind of felt like we don't know where to put the creation of the content. So we're gonna put here, good luck. But yeah, that's. It's a lot of different ways. Each client I work with has their own strategy that's really targeted around understanding who the people are that they're trying to reach and serve and where they congregate, because they don't always congregate in the same places. Like even just using AI SEO. For example, I have one client where we actually do more optimization for Bing than we do for Google because their B2B clients are often in walled garden IT environments due to the very secure nature of what they do. So they are bought into that Microsoft Suite, not just of SharePoint, not just of Office 365, but they are forced into using Bing as opposed to Google. So I was going to say not.

Bought in as much as forced in.

Yeah, they're there. They're binging under duress. And because they have to, resistance is futile. So a lot of it has to do with the work around. Like, you still need to understand, like the who of who you're trying to reach and what they're actually doing. But that's at least what it looks like for me.

Yeah. And I think I do actually have an answer. So our company at one point recently, as a little test, during our all hands town hall meeting last Friday, they're like, all right, we're Gonna put up LinkedIn post and maybe everybody could go like it right now since you're all here and that actually like the, our. Our partners working with us on some marketing stuff was like, what. What happened to this post? Because we all liked it. But then it went far and wide because of that, surprisingly enough, because of the engagement right up front. And I think what you're talking about, Liz, is exactly what we talked about like seven weeks ago or whatever seven episodes ago, something like that. When we did the Marketing Studio. Like the new Marketing Studio inside a HubSpot is great because you can measure maybe one campaign with multiple channels in the one thing and see the conversion rates of all those different channels. That's like, what's really great is you get to visualize some of those pieces. And Marketing Studio is a piece of amplify. So I Figured it would be worth throwing a mention to that episode where we did a little screen share deep dive video action edition on Marketing Studio, at least as a cursory overview. And it's, it's a lot easier to grasp, I think, Marketing Studio than traditionally campaigns were in the past because you had to build the map in your brain before, right?

So Max, you, you create a fair amount of content. Like, what do you do to amplify it? Like talk, Talk me through what magic is.

I just try to make content that I like and I post it on LinkedIn and I walk away from it and I forget about it. I'm the worst marketer of all time. I'm not even a marketer. I have a wonderful director of marketing named Nikki and she does a fantastic job at leveraging a lot of this AI stuff to take the videos. Okay. I mean, I guess I can say what she does because me and Dax, we just, we just rip videos. We send them off to our video guy, he distributes them into different channels. And then Nikki goes and takes all that stuff and turns it all into like blog posts and short form and all this kind of stuff. And we go super hard on like vertical video and things of that nature. Right. But it all starts with me and Dax creating a bunch of really high quality, sort of like, you know, genuine video content. Right. And then it gets remixed in a number of different ways.

And. Yeah, so you bring up a very valid point. And then. Liz, I'm actually, I'm hijacking this because I'm going to ask you a question. You bring up a valid point because there's a difference between a content creator and a marketer. And so one of the things I would think that you might want to think about when you're thinking about this amplify stage is like, who are the humans? Because it should probably be multiple and what roles do they play in this stage of the loop?

And are you, are and are you allowing them to create content in the modality that's going to be most effective for them? If they told me to go write blog posts, I would quit my job. As much as I love it, right. I can't create good content by writing blog posts. I just cannot. Right. I can do it through video and that's my medium. Right. And so, like, if you are going to have people playing that role, let them create that original human generated content first in a way that like, lets them shine and then, you know, do all this other amplify shit to get it out there in different formats and different ways.

Yeah. So, Liz, I have a question for you. We talked about content creation a hefty amount in this episode. If you could move content creation to any other stage, would you move it to a different stage? Or does it belong in this stage? Or does it belong earlier in one of the other two that we've already talked about? Because then you actually have it when you get here. Like, unpack your brain.

Honestly, the fact that we even have to ask this question, I'm very similar to Max in that some weeks I'm like, I get it. I understand what we're doing here. And then other weeks I'm just like, this does not feel thought through. Like, the fact that we're sitting here, like. And I've had grievances in the past about ways things have been rolled out, but I've usually gotten there. I ended up loving the flywheel, although I'm one of those people who do not believe the flywheel and the funnel cannot coexist together. I don't believe they are mutually exclusive. But the fact that we are even here just makes me feel like I wish this had been more thought through. I. We are four very smart people and it's taken us six plus conversations to get through what is supposed to be a four step playbook. Like, and I. I've said this a number of times across this series. I just have to say it again now to answer your question. It's its own stage content. Because it's not just content creation. Content creation is content production. That means you already know what your strategy is. Like, if I'm thinking about, like if I'm. If I'm a crazy wizard at HubSpot and I think about what it takes to run a content program that is successful. You need to have your messaging strategy first. You need to have all those little bells and whistles. You need to understand who you're for, what you solve better than anybody else. And what is it you're really going to focus on. You gotta express yourself first, then you gotta do the tailoring. But content strategy is about great. What is the actual strategy of what we're doing? But it's also building the processes, it's building your team, it's understanding what your standards are. It's understanding all of those little different things. I could see an argument, Taylor doesn't even make sense. Like, that's the problem. I'm trying to figure out a way where it could fit into the other ones.

But I wish there was a. I wish there was a third Step between Taylor and Amplify that actually gave, like, a reasonable, reasonable framework on how to create content. Because you know what your messaging is. You.

You've.

You've tailored so you know who it is. You're. You say, okay, cool. These are the segments of people we're talking to. And then it goes into Amplify when it's like, no, there needs to be work in between those two stages where you're like, we know what our messaging is. We know who we have to talk to. Make the shit and then amplify it.

Yeah, right.

Like, they're glazing over. They're glazing over the whole, like, thing. Like, it's. It's right in between. And you know what? Maybe that's appropriate that it's. They're showing it as the first thing. Also, like, has there been, like, an Academy course made on this yet?

No, not that I know of.

You think that's kind of funny? Like, the only resource I know of. You think the only resource I know of, like, I don't. Like, I don't know where all the other content is about loot marketing. The only page I've ever gone to is this Loop marketing playbook thing here where I can get early access to Loop resources. Right, but this entire thing is just links to HubSpot products. Yeah, that's all it is.

Yeah. So that's the answer to your question, George. Like, I'm glad you agree, but, like, I just. It does not make sense in the other two. It is tacked on to the beginning of Amplify because it's like, well, we got to put content somewhere. It's its own thing. It always has been, and it's always been reduced by HubSpot.

Here's my uncomfortable. Here's my uncomfortable question. Do you think there's actually more behind this?

And they present like, it will be. We'll see. Like, I don't know. I don't have an answer to that.

Here's what I mean.

How do you do things?

Here's the strategy. We're not really sure what it really means, but, like, this is what it's gonna be, and we're gonna come, like, I don't know.

Well, I mean, I think that's part of the reason why we're having these episodes is because somebody has to hash it out and talk through it and.

Watch us have trauma responses in real time.

Yeah, you did remind me of something, Liz, and that is that I need to create the page. I need to create a page that is like the. The methodology, the funnel, the flywheel, the loop. Like, I. I need to. I need to create something around that.

I just. I'm confused again about where the loop fits in. But that is a story for another day. Yeah, George. Yeah, I know. This plane has dubious structural integrity.

Yeah.

Oh, wait, hold on, Max.

I just went. I just went into the. I just was. I was looking at.

He almost died.

He almost died.

I was on their page and it's like, 100 AI prompts to power your loop marketing strategy. I hit get the hundred prompts, it asked for an email. Now it's asking for my phone number.

Oh, geez, dude, that's weird.

Like, it's just so cringe, man.

I feel very Han Solo. I've got a bad feeling. Nice.

Multi step HubSpot forum.

Oh, God.

For AI prompts, which.

Which, I don't know, shouldn't be.

Like, talk about imbalanced value exchange. That's inbound, right? What is happening?

Dude, I like, dude, remember, like, when. Remember when, like, HubSpot sales reps would have, like, their first call would be this, like, inbound marketing consultation, and those dudes could barely get through talking to a caveman about inbound. Imagine the. Was this person gonna call me and then I'm gonna have some HubSpot sales rep get on the phone and have a. Have a. A consultative discussion with me about loop marketing. Get real, dude. I don't know.

Interesting. All right, so, Liz, I think I need to land the plane and hold on.

I want to let you guys know one more thing really quick.

Chad, what are you about to do? I don't like that face.

This is great.

So you can actually just totally get to the page without filling out the form.

Because, like, I took someone left a back door in where it sent.

Me, and then I went into it in incognito, and then it just sent me right on it.

That's so funny.

Yeah, well, yeah, if somebody.

What are some of the prompts?

Yeah, that's what it is.

Oh, it's probably some AI.

Like, it's just brand differentiation analyzer, Competitive gamp Gap finder.

Oh, my God.

So there's a bunch of, like, roll. You know, this is like, actually decent AI prompts, but there's a bunch of ones for different reasons. And they're tagged as, like, Express, Taylor, Amplify and Evolve.

Express is all just the same stuff corporate has been doing for a really long time, which is messaging strategies and content style guides. And it's already. Oh, my God.

I put it in chat for you guys, you can.

When you hit the. The CTA at the top where it's saying, get access to loop early access. If you fill out the form, they drop the default thank you text. It says, thanks for submitting the four period.

George, land the plane before I crash it, please.

First of all, HubSpot, we love you. We do.

Yeah, we do.

We love a lot of feelings.

We love you. This is why we're being the way that we are. Because we're like, what yell because going.

On like, yeah, we love you. That's why we're having these conversations and that's why we're trying to help like ourselves and others understand this. Now here's. Here's how I'm gonna land the plane. I don't know if we'll have a second episode on Amplify or not, Will.

Because we still haven't talked about any of the tools.

Oh, okay. So we're gonna have a second episode on. On Amplify. I will tell you if you get bored and you need something to do late evenings or while you're sitting on the toilet or over a weekend, I. I threw up a website about what I wished HubSpot would have launched. And you can go to looprevenuesystem.com and it's just, it's beta site, so it doesn't look that pretty. You can tell me if I'm full of crap. It is, yes, human powered AI assisted. It's vibe coded. But dude, like, this is where my brain goes as far as, like, I wish this is what they would have launched. This is also where I'm gonna build that page for like the methodology, the funnel, the flywheel, and try to get something where we can visually see that. But here's, here's how I want to land the plane today is that if you're still stuck in a world where it's, hey, let's write great blog articles so that we can rank in Google and send some email, post and maybe do some socials today and call it a day. Those days are gone. Right now. The humans, the humans that you're trying to hopefully help, they live on YouTube, they live in feeds, they live in communities, they live in AI answers provided by Google and LLMs and all of that stuff. And so Amplify and all the things that we're trying to unpack is literally how you're gonna show up with purpose to the humans. The humans and the bots. Okay, Hub heroes, we've reached the end of another episode. Will Lord lack continue to loom over the community? Or will we be able to defeat him in the next episode of the Hub Heroes podcast? Make sure you tune in and find out. In the next episode, make sure you head over to thehubheroes.com to get the latest episodes and become part of the League of Heroes. FYI, if you're part of the League of Heroes, you'll get the show notes right in your inbox, and they come with some hidden power up potential as well. Make sure you share this podcast with a friend, leave a review if you like what you're listening to, and use the hashtag hubbyerospodcast on any of the socials and let us know what strategy conversation you'd like to listen into next. Until next time, when we meet and combine our forces, remember to be a happy, helpful, humble human. And of course, always be looking for a way to be someone's hero.