This is a YouTube video titled "Marketing is becoming more human #shorts" containing a monologue or single-speaker commentary from May 20, 2023, discussing the evolving nature of marketing towards more human-centered approaches and the implications of changing customer expectations.
Marketing has become more human. There's more of an emphasis on, hey, how can we delight customers and create repeat customers? And I think there's areas where that makes a ton of sense to do and ways to do it. But when you take something that should be a standard outcome and you change that and do that differently just one time instead of on an ongoing basis, that creates a new expectation.
