Jessica Palmeri explains why keeping your HubSpot database clean matters for business growth. She covers foundational data management and how custom properties help you organize information that actually drives decisions, not just sits there.
So when I think data hygiene, I think, is your database actually healthy? Can you say with confidence that you know why every single contact is in that tool? Why every single deal is associated with those contacts and companies? What is their purpose? What is their value to you? And most importantly of all of the custom properties that you generate and create to capture all of that valuable information that's unique to your business, to your organization, can you say that each one of those properties has value and purpose to your organization? Are you fundamentally building a foundation that you can grow upon in the future? Or are you creating gaps and cracks in that foundation so that one day everything is going to come crumbling down, probably when you least expect it?
