This is a YouTube video titled "Most Marketers Are Creatives" containing a monologue by George B. Thomas recorded on November 19, 2022. In this content, George B. Thomas addresses CEOs and C-suite executives about the creative backgrounds of most marketers and the challenges they face in reporting ROI on content, emphasizing the disconnect between creative skills and numerical analysis.
We have to fundamentally understand. And CEO C Suite, I'm talking to you right now. What freaking kind of marketer do we have in the seat? Because here's what I what I'll say if you actually do a survey on the marketers in your building, I would guess that 75 to 80% of them are going to be creatives. They started out in journalism. They started out as designers. They started out as developers. They have a creative brain. Now, let's talk about the original conversation here. Reporting ROI on content, return on investment. Creatives many, many times have a hard time with math. We are talking about numbers, people. And I want crayons. So if you're looking at your organization wondering, why can't marketing give me the ROI of content? Because you're asking Picasso to use an abacus.
