This is a YouTube video titled "No One Cares About The Business They Care About What You Do" containing a discussion between two speakers, including one named Vin, about how businesses should focus their websites on the buyer's needs rather than themselves. The conversation centers on building trust through buyer-focused website strategies and was created in October 2023.
Listen, you've been in the game for a long time, Vin. How do you think most businesses are thinking about their websites that are just fundamentally like. You're like, yo, that's just wrong.
It always comes down to one thing, and it's the biggest pitfall. We talk about ourselves, y'. All. No one cares about your organization. They really don't. They care about what you're gonna do for them, the pain that you're gonna help them solve the problems you can help them go get after, and how you can actually get them to their version of success. No one cares about the business until they're ready to care about the business. A lot of websites are we focused. We gotta turn that around and make it. You focused. You as the buyer. It's all about that buyer.
I love it. Being all about the buyer. Ladies and gentlemen, I hope you're buckled in because we're ready to talk about six ways to build trust from your website. Then let's start with.
