ProcessDriven defines the anti-client avatar: the customer you deliberately don't serve. They focus on small teams rather than solopreneurs or brand new businesses, arguing that clear exclusions lead to better outcomes for everyone.
To work ethically in business, I feel like you need to be just as clear on who you sell to and who you don't sell to. Because if you're going to design a great product or service or offer, unless it's something like a water bottle, it generally has an intended user. Here at ProcessDriven, our program has a singular avatar in mind. And if someone who fits that criteria comes through the program, they're going to get amazing results. But for folks that don't fit that criteria, who are a solopreneur, who are focused on personal life use cases, or are starting a brand new, brand new business, all of these situations, it's just not the right time. Could we help these people? Absolutely. If we were crazy about sales at all costs, could we sell to these people? Absolutely. But that's not who our product is for. Internally and externally, we try to be very clear on serving small teams of three to 50 people across industries who are looking to build a foundation of proceeds. And if we ever veer from that, we end up with unhappy team members on our end and unhappy clients on the other, because the product is not made for the people who are consuming it. So my question to you is, who's your anti client avatar?
