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George B. Thomas describes how Claude, Perplexity, and command-line tools turned a recorded transcript into a polished article and interactive web page in hours, no software licenses needed. The hosts discuss HubSpot's "Agentic Customer Platform" as a structural winner and the shift toward AI as a collaborative partner you direct through conversation rather than clicking through software.
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Sa.
Good morning, LinkedIn friends, Value First Nation. Welcome to another episode of Value First AI Daily, your collaborative intelligence report. It is Wednesday, February 4, 2026. George, I need to take us, take us back in time like eons ago, like 18 months. You remember we were at inbound 2024.
And.
You were getting ready for your talk, but you were listening to some stuff in the days before and you. You had this great idea to record. Yeah, I think it was Andy's product talk.
It was Andy. Andy Petrie.
The.
The Spotlight. Product Spotlight. Yeah.
Yeah. And your talk was going to be about how to. How to make content with AI, among other things. And you had the bright idea and it felt so awesome that you could take that transcript, send it, send it to somebody, do, do some stuff with it. And within a couple days you had an article and you had. You had to update, but then you updated your presentation. Yeah, yeah, yeah.
The timeline is a little bit shrunk, like it was one day recorded a transcript, created a actual draft with my GPT, sent the draft to Liz just to kind of go once over. And by the next day I had the article posted online and it was part of my presentation deck about real time content.
Yes.
Yep.
I was reminded of that last night as I'm going to share this example as I continue to just have a blast, but from unexpected places. Like, none of this is planned. I get this notification and I. And honestly, I just might have a problem right now because this was like, all right, time to have dinner, right? I'm going to step away from the desk. I think I just told Ryan Ginsburg. I was like, man, I've been going too hard. Like, need to. Need a break.
Yeah.
Get to the desk or get to the table and see a notification from Perplexity on my phone with this, with this article. And of course not. Not surprising that this is happening, but my response was. Was just. I mean, it makes sense, right?
Yeah.
And Perplexity gives me an answer. And this is me just seeing, like, how the conversation can start from an article and just like, see. See what? He says. Yeah. And of course, it keeps in perspective. Markets may be overreacting, like they tend to do. So I ask, where do you see HubSpot in all of this? Especially when I view HubSpot in this light. And I give him a link to the Customer Value platform page on the Value First Team website that talks about the value path and unified views and using all the objects like HubSpot and a different light. He says, well, viewed as customer value Platform HubSpot is structurally set up to be one of the winners of this shift. Rather than appear victim of it, he gives his reasons why. And then if you want to go one level deeper, we can sketch a HubSpot as Agent OS architecture on top of blah, blah, blah, blah, blah.
Interesting.
I'm like, yeah, let's go. So then over the course of the next couple hours, there went dinner.
There went dinner, folks.
Well, finished dinner. But after I did this. So I had this conversation with Perplexity. He. I think I got to a prompt where I was going to give it to cloud code. But Perplexity doesn't have a lot of context on, you know, the rest of the business. Claude has all that context. So we take the prompt over to cloud, make it a little bit better, bring it into cloud code, make a little bit better, and we get to this page and mind you, like, I'm in the process of moving right now, so I'm doing some packing, you know, so it happens over three hours, but it's not like me sitting down like typing on the keyboard for three hours. Right. And it's just, at the very least, it's, it's so fun. But to be able to go from just article to, you know, web page with interactive react elements. Yeah, it's just. That's sort of like the closest thing I could think of was kind of that moment that we first started, or at least I first started realizing this at inbound with you. Yeah.
And now.
And that was just like an article and like you still had to update your slides, like stuff.
Oh yeah.
Now it's just like this was back.
In the stone ages of AI and then conjunction.
Like, I wake up this morning and see this art, see this post from Dharmesh. He's. And I don't know if anything's like serendipitous at this point, but I'm sure they had to be like waiting for this moment. But they mentioned that they're like. He announced the. The agentic customer platform that HubSpot is positioning. So while I was, I mean, I wasn't so surprised that Perplexity responded the way it did because of the way HubSpot has been messaging, like in a way that's different from everybody else. But then to see this right next to was just, it's just, it makes sense, I think. I still have trouble with the agentic word, but luckily customer value platform still holds up because it's about the value, whether it's coming from agents or humans. But yeah, just like this is the way that, that started, right? Like human creativity is just going to like be unleashed in a way where I, I didn't have any of that capability. I wasn't planning to build that page. I wasn't planning to build those modules. It just took the spark of that article and then being able to have a conversation and then continuing to spark ideas and then just bam, right, done. Like that is part of the reason for the story itself where because we built the AI native stack, I didn't use any, I didn't use any software. Like I didn't use any soft software licenses outside of about code. I'm trying real hard to think if there is anything else right now. I guess Vercel is hosting. Yeah, right.
Go ahead, Miko.
No, just my tech stack has, you know, I mean we even have that. Have a show on Sundays. But like my tech stack has changed entirely to where if it's not in cli. For me it's weird. Like if, if I have to operate in somebody's software, it's annoying to me. Like I would rather just talk and move the data, talk and manipulate the data. You know, do what I have to. Like all via just working with the agent and not ever like actually like me. Like, you know what I mean? Because it's like, I imagine so like the equivalent, right? The equivalent is like, let's put it. Okay, so this is how I see these conversations. I think this, that maybe, maybe this might be a bad metaphor. Hopefully it's not. I see these conversations when it comes to human AI collaboration. I kind of see it like human robotic construction. Right? So like once that comes about, right, and we have robots that, that are accepted in, in the construction field and they start helping out with construction, I, I see that like human, human AI interaction is like, yeah, it's just a human and a robot and they're both hammer and nails like right next to each other. Right. And I see the way that I interface is more, much more like Foreman just directing the robots to go build whatever it is. Right. Like I don't, I don't have humans on site because to me it's getting in the way. Right?
Right.
Like there's every. Everyone represents a blockade where the decision making becomes blurry. Like you don't necessarily have control over what that output is going to be. Right. Where with my robot I know exactly what the output is going to be. And even if it's like, even if it's off by a degree, I'm only going to have to correct it. The one time right. Assuming that it doesn't come like pre contextual with stuff right. So yeah I, I understand the whole SAS apocalypse thing. I understand the whole market taking a dive thing. We've been talking about it for months now so it's weird to me that like ah we just figured out today that you could that you can code practically any platform you need to plus the the fact that like the tools are rolling out to legal, they're rolling out to medical right so we've been talking about the fact that they're they're going to begin to like erode larger platform companies you know from the top down and also raise people from the bottom up. So you know I guess this is one point where I disagree with perplexity in terms of you know how, how stable larger. I mean like we're already see, we're already seeing it right? Like the market reacting to this is is pretty much a sign of them understanding like hey big box software company.










