A marketer explains how responsibility and investment are defined differently at various levels within marketing teams. The video breaks down what ROI means depending on your role and budget constraints.
I feel like people just need to understand that it's not going to be a perfect science. Right. And I think everybody needs to just come to a common understanding of what the R means and what the I means. I mean, that's like, the biggest thing, because I think as you go, like, levels down, the definition of that changes because people are responsible for different things. Right. Like the marketing leader. Right. Is who's responsible for the marketing budget. Right. They clearly know what the eye is, but maybe the marketer creating the content and coming up with the ideas and launching all the campaigns doesn't have line of sight into that, and their eye is just the effort that they're putting in.
