This is a YouTube video titled "Six Key Areas to Build Trust Through Your Website" containing a conversation recorded on October 7, 2023, featuring George B. Thomas and another speaker discussing the importance of building trust in the digital world, particularly related to website design and user experience.
I have a couple of questions that I'd like to get your take on before we actually really dive into the kind of the, the website, website portion of this to kind of get us started. And really we want to level set in your mind how important is building trust where we're at now in a digital world and why?
That's a solid question, George. Listen, at the end of the day, for you to give someone your hard earned dollars, you got to feel trust, right? If we're not building trust in the stuff that we're doing, we're not going to be successful. We're going to have biorepellent and no one wants sexy biorepellent. That's not fun for anyone.
I agree. Nobody wants biorepellent if it's sexy or non sexy. So here's the thing. Let's dive into that a little bit more because historically we've battled against things like brochure websites and bad user experience.
