HubSpot's new Social Insights feature moves beyond reporting what happened to helping admins interpret performance and define metrics. Admins will explain results, not just pull data, with deeper analysis of online presence replacing surface-level metrics.
Social reporting in HubSpot has always kind of told you what happened. Sort of. In this session with Lucas and Blake, it started to get us closer to understanding what it actually means and how to not just connect the dots, but define them. And if you're an admin, that shift really matters. Because you're the one being asked to explain performance, not just pull it, and that means you've got to keep a pulse on what's happening. This week's Admin Hug, we got a sneak peek into Social Insights. And I mean real sneak peek. Pre-beta, you're seeing this before it's even live kind of energy. We got into how this starts to move beyond surface-level metrics and where this could open up entirely new ways of understanding your presence online, especially if you know where to look or how to read it. Or is it Reddit? There was also a lot of excitement around where this lands. Yes, marketing pro got some love. And if you were there, you already know the previews, the questions, the chat. This one felt big because it was. Maybe because we got all the way through the Q&A for once, but you'll have to watch and tell me if that's why. If you weren't there with us live, the replay recording is available, but more importantly, as an admin, you're part of a group that gets to see this kind of stuff early, and we want to hear your feedback. I will see you in the chat on Tuesday, friends.
