This is a YouTube video titled "Starting with HubSpot ask WHY #Shorts" containing a monologue or talk from October 2, 2022, discussing the importance of understanding the purpose behind using HubSpot and inbound marketing strategies to guide business decisions and implementation steps.
The starting with why conversation was probably a little bit more narrow. But now that like Inbound is a strategy, HubSpot as a product does a lot more than just focus on marketing. Whenever you're getting started with any of it, asking yourself why, like, why are we getting into the idea of doing inbound? Why are we using a tool like HubSpot? Is the most important question you have to answer. Because HubSpot is a giant blank canvas. Inbound could do many different things for you. It can touch a lot of places in your business. But for me, when it comes down to starting with why, it's like, why are you, why are you getting into either deploying the strategy or using this tool? Because from there, that's where you can start to think about like, hey, what are our first moves? What are our first steps? What are the things we want to think about when it comes to reporting? What are the problems we want to be able to solve for a business?
