George B. Thomas on running an agency without burning out. He argues that self-care isn't selfish, it's essential to avoid burnout and keep moving forward. Boundaries and regular recharging are what separate a sprint from a marathon.
I originally didn't want to be an agency because I didn't want to be a toxic waste dump. What am I saying when I say that I didn't want employees that were burnt out? So there's this fine line of like, pushing ourselves over the edge. Hustling without boundaries is what leads to burnout faster than anything. It's not how much you can get done in a day, but how consistently you can keep moving forward over time. Long term strategy, right? To. To sustain that hunger, you've got to set these boundaries in your life and give yourself time to recharge, time for self care. I know that feels like a very like, touchy feely thing, but again, we did an episode on self care on beyond your default and I was like, liz, why are we talking about this? Because I'm feeling very uncomfortable right now. Like, but this is also. Then months later, I went with my wives and daughters and got like a manicure and a pedicure and like self care. And like, I'm like, actually, this is kind of dope. I'm not sure why nobody told me about it. Could be all right. Like, this could be okay. Like, it's okay to take care of yourself, right? When you're thinking about hunger, hustle and boundaries. Everybody from the personal level needs to remember that it's okay to focus on self care. Self care is not selfish. It's how you keep the hunger, the hustle alive and keep it burning bright. Because this is especially for individuals, it is a marathon, it is not a sprint.
