Account teams organized into small pods, color-coded and paired with specialized departments, scale more effectively than traditional structures. Each pod handles client needs directly rather than routing through layers of management.
Our account teams are essentially set up as little working groups or pods. We actually color code them. So there's the green team, the blue team, etc. So our account teams are those small working groups and then we have departments of resources, whether it's creative technology folks or digital marketing, you know, kind of deep T skill sets. And those account teams work closely with those. We look at our client work and we mirror what the client needs versus mirroring our own structure. So it scales pretty well, actually, because we keep that small structure and it just requires consistency to be kept amongst those smaller groups.
