George B. Thomas explains why customer stories beat generic content. Stories provoke enthusiasm and get shared; testimonials and regular posts don't. The difference is in how people react.
How many times you sure? You hear this from agencies? Like, you send over a website or you send over content, and people are like. They're like, no, this isn't right. If you send them a customer story, and if it's a good one, testimonials kind of don't do it. But a great customer story, you send it over to them like, oh, my God, this is amazing. And they love you, and I want other people to experience that.
