This is a YouTube video titled "The one role you can't escape at your agency." It features a monologue or talk from April 2, 2024, discussing the importance and challenges of leadership and management within an agency setting, emphasizing that managing people is an unavoidable responsibility for agency owners and leaders.
In my case, I've invested in terms of investing in my own leadership development, something like tens of thousands of dollars and thousands of hours if we include some of my volunteer leadership development work with my coach, therapist doing the leadership development programs and things like that. It never ends. But it is worth considering that if you are the owner of an agency, you are a manager. You are managing the owner, even if you delegate a lot of it. Maybe you are the CEO and you have a COO or a president who's overseeing everyone, or almost everyone. Or maybe you manage the COO and the sales and marketing team and your own assistant, but everyone else is the structure there. You're still managing people. And if you don't like managing people, one of the things to consider is, do you want to run an agency? The management portion will never go away, but it also doesn't have to be so hard.
