George B. ThomasYour Human-Centric Business Growth Coah on Leadership, Marketing, Sales, and HubSpot Strategies

The Secret to Attracting 97% of Your Target Market (HINT: It's Not Your Product) #agencybreakthrough

Name: The Secret to Attracting 97% of Your Target Market (HINT: It's Not Your Product) #agencybreakthrough
Uploaded: 2023-09-04T04:00:30Z
Channel: George B. Thomas
Description: This is a YouTube video titled "The Secret to Attracting 97% of Your Target Market (HINT: It's Not Your Product) #agencybreakthrough" featuring Nate…

4 Sept 2023

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This is a YouTube video titled "The Secret to Attracting 97% of Your Target Market (HINT: It's Not Your Product) #agencybreakthrough" featuring Nate Silver discussing marketing strategies. The content focuses on building media brands distinct from corporate brands to engage a broader market beyond immediate buyers, emphasizing content that appeals to the majority of the market not currently ready to purchase.

We started talking about this language of starting to build media brands for our clients, and that it would be a distinct and separate brand from the corporate brand, because so often your positioning for your content is around your product, and it's very closely tied to the thing you do. But what we realized is if you want to attract the entirety of your market, you have to be talking about things that the market wants to talk about and is interested in learning about, and that's more often than not, not going to be related to your product or service. And when you think about the fact that only 3% of your market is in market to buy at any time, you have to be creating content that is ready to attract the 97% of your market that's not ready to buy today.