This is a YouTube video titled "The Secret to Turning Your Subscribers into Raving Fans #AgencyJourney #shorts" containing a monologue by George B. Thomas recorded on August 30, 2023. In this content, George B. Thomas discusses marketing strategies for larger companies, emphasizing the importance of investing in infrastructure and leveraging multiple platforms to engage target buyers effectively.
For the larger companies. Invest in infrastructure. Over time, you start having so much content as you're scaling your marketing operation that it's really worth. For example, in our drip campaign that you get after subscribing to the newsletter, common advice is that, you know, you share some additional insights, you give additional tips, etc. But chances are, when you're at the scale, anything you might talk about in this drip campaign, you already talked about. So it's a matter of pointing them to the other assets that you have or the other channels. They might be meeting you through LinkedIn and subscribing to the newsletter, but make them aware that you're on YouTube. Make them aware that you are on TikTok or Instagram, because what you want is to be everywhere for them, right? If they're your target buyer, you can't predict very well which platforms are spending the majority of their time on. Maybe they're on LinkedIn for half an hour every week, but they're on TikTok for two hours every evening. So if you have a TikTok, point them in that direction. So we just have so many more touch points with them.
