The Villain That Forced Us to Rethink Content Strategy #agencybreakthrough #shorts

We've got to be able to engage people wherever they are on the Internet. We've got to break out of this box of only being able to communicate to somebody when they're listening to a podcast, because the reality is they're hanging out in a bunch of other places. We've got to figure out what are the places that are most strategic for brands to create content and then distribute in those places. And so we ended up coming up with the language of Media Brands. But Media Brands is a solution to the villain. And in our case, that villain was commodity content. And then I think that order of things ended up being the right step. Figure out who was your vil villain first and then address the solution to that.