This is a YouTube video titled "They don't need your services? No problem." containing a monologue or talk recorded in 2024 discussing strategies for agencies to build referral networks and maintain client relationships by addressing client problems beyond their direct services, such as accounting, to grow their business.
Usually what people will say is, I don't have that problem, but I have this problem. We're leading them down this path of letting us into what they're doing. My hope is, is that on that call, one of the goals should be, is hearing some of the problems they are currently dealing with and figuring out, does my company provide those resources? If they do say, well, it's actually, I'm having an accounting problem or something. My hope is, is that you've got a great referral network built up as part of your agency that you can send them to your accounting partner and. And you're getting 5% of the first years of billable work for that referral. So our agency ended up being kind of a hub and spoke model for many years, where somebody would come to us for marketing things and we'd be like, we don't do marketing, but we have two different partners that work specifically in your industry. I'd love to make an introduction to you. And then we would get 5 to 10% of that referral fee for the first year's invoices. So our clients kept coming back to us as a source of information, not just a developer or a designer, and that's how we grew so quickly.
