A speaker explains why defining your ideal customer or team member is the first step to systemizing your business. Getting the right people in place lets you focus on cash flow and build systems that actually work.
The most successful businesses that you can think of are ones who have mastered the art of who. Once we are really good at finding and keeping the most talented people for each challenge our business might be facing, figuring out what we're doing, how to do it, when to do it, all of that stuff can just work itself out. But to really master the art of who, you need to be in a position where you've got the cash flow to support paying for the very best talent out there. So you might be wondering, well, how do I get to the point of being able to master who if I don't yet have the revenue for it? That's where the other steps of systemizing your business can help you get a running start. Even if you can't take this who shortcut because your revenue doesn't yet support this, you can still start growing and systemizing your business to get to that point by mastering the art of what and when. These are super simple concepts that I cover in detail in the long form video here. That's why.
