An agency operator explains why tracking time matters for your business. You need the data to see where your team actually spends hours and fix inefficiencies. Start simple: just measure utilization and watch what changes.
What is your number one tip for agency operators? Make sure your team is tracking time guides. Measure that, measure your utilization, and you'll find out where you're actually at. If you solve this, you'll solve a lot of other problems. It's an easy thing to get into, hard thing to master, but definitely, if you don't track time yet, start doing it. Your life will change.
