George B. Thomas shows how to use HubSpot's AI assistant to turn blog posts into social media content. The tool generates posts automatically, then you edit and schedule them to LinkedIn and other platforms.
Do you find it extremely difficult and time consuming to actually turn your blog articles into social posts so that you can communicate to the world the value that you're adding? Welcome to the boat of probably 99.9999 of marketers. Anyway, we're gonna change that today. Hey, you know what time it is? That's right, it's your boy George b. Thomas from Sidekickstrategies.com and today we're are talking about how in HubSpot you can easily generate. That's right, generate. I'm using that word specifically. Or create a social post from a blog article with ease. Listen, I'm probably going to save you about $1 million in time. Let's go ahead and get in to the good stuff. All right, so as you can see, I am here in HubSpot and I have gone marketing website blog and I've gone to a blog article. This article happens to be Ultimate HubSpot Academy Certification guide. My top 30 picks of what you could get started with dependent upon who you are. But if I wanted to actually take this quite large blog article, which by the way, this will read to you and turn it into a social post, it might be actually somewhat difficult and time consuming. However, in HubSpot, if you come over to promote here, you can click promote and create social post. Now where this gets exciting is I'm going to say that I want to do this for LinkedIn. Let's put that. And then I can say AI powered assistant, go ahead and create a social post summarizing the blog content. And now I can hit generate. It's going to go to work for me and I'm going to see this information right here. So now notice what I can do is I can generate more. So I'll go ahead and generate more. Once I do that, it's going to go back to work. And now I can read through a couple versions of what I want to post. By the way, notice this. Expand. How easy is that to actually expand that if you wanted it to be longer. Notice it's now three. Notice this shorten. If I go back to version one and I say shorten the this copy. So not only can you generate, but you can expand or shorten and I'm going to go ahead and insert this one. Now of course I would do some formatting here, probably do a couple enters, probably add some hashtags or whatever else I wanted to do. And then basically after I format this, I can say schedule for later, give it a date and time, associate it to a campaign and I'm off to the races. Now if I go into LinkedIn which is the actual post instead of the draft, this is where I could start to finesse this. One thing I will say while I'm talking about generating a post with AI based on the content of your blog, always take the time to put your human eyes, your human touch, your humanness into the post. Okay? With that said, go have fun. Go conquer social media with the AI powered blog summarization in HubSpot. Well that's if you're watching this and your blog is in HubSpot. And anyway, you know what time it is. It's time to be on HubSpot. It's time to be blogging. It's time to create social media. While you're doing that, remember to be a happy, helpful, humble human and of course do some happy hub spotting along the way and we'll see you in the next video real soon.
