A walkthrough of HubSpot's lead scoring system, which ranks prospects by their buying behavior so your sales team focuses on the hottest leads first. The video includes a step-by-step guide you can access after watching.
If you're chasing every lead that comes into HubSpot, well, you're wasting your time. Because not all leads. Whoa, nope. They weren't created equal. Here's what most people miss and that is simple lead scoring. It's the secret to knowing who's ready to buy and who's just kicking those tires. I'm just looking. Maybe they're just browsing. But in HubSpot, who set up your lead scoring based on actual buying behavior? Give more points to leads who visit your pricing page. People who open multiple emails, not just one single email kicking those tires. Contacts who fill out high intent forms like demo requests. When a lead hits a certain score, boom. Your sales team gets an instant notification so they can jump in before the opportunity gets cold. If you want a step by step guide on how to build a lead scoring system in HubSpot, check out in the description. It's there for you, just waiting. And don't forget to be a happy, helpful, humble human and do some happy hubspotting along the way.
