This is a YouTube video titled "\"Video\" Your Brand. | George B Thomas Speaking #speaker" containing a speech or presentation by George B. Thomas recorded in February 2025. The content focuses on personal and professional identity in relation to using video effectively for branding and communication.
One of the things when you start with video that you have to ask yourself, and I love to ask the audience when I'm talking to them, is, who are you? Meaning for the rest of this talk, you really have to embrace who you are. Are you a salesperson? Are you a service professional? Are you a marketer? Are you a C level? Like, who are you from the point of your profession? What's interesting is we had a great conversation with some folks this morning. We talked about how our identity is really tied into what we do. So I want you to kind of think about that for a second, but then I need you pull back another layer of the onion and actually ask yourself, who am I? Meaning, who are you? Or who do you want to be to the world? Because there's going to be some things with video that you're going to be able to intersect. Meaning I can say that I am a marketing professional, and therefore I'm going to go towards video with that in mind. But I can also say that I realize I'm a huge goofball and I love to educate people. So when I can tie my profession to who I truly want to be in the world and put them together, some magical things start to happen when it comes to video. Go.
