This is a YouTube video titled "What is ROI? (Simple Definition)" containing a monologue by Jane Smith explaining the concept of return on investment (ROI), including its financial definition and practical usage in small operations. The content is educational and focuses on clarifying the meaning and application of ROI.
First up, we have return on investment. Technically, this is a financial ratio of what you get divided by what it costs you to get it. That's it. So if you get $1.25 and it costs you a dollar, you have a 25% ROI, or return on investment. But because many times in small operations, you don't actually have a measure of time or money associated with the thing you're doing, ROI is often more usefully used to just say, is this worth it? Usually with no numbers attached. But this is the true definition. Whichever one you want to use.
